PPC.
AdWords Auction Insights report: A key to understanding the competition
In our personal lives, it does not often do us much good to compare to others, but in business, it is important to be aware of what our…
Killer demand gen strategy, Part 1: Personas and creative development
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand…
Do you need a PPC management expert?
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? We…
Google AdWords: The Beginner’s Guide
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from…
How to use demand generation channels to effectively expand your reach
As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. To continue to scale,…
Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)
Google AdWords offers three major keyword match types: broad match, phrase match, and exact match. It’s safe to say that if not…
What is SEM?
If you are coming to this article as a novice, I know what you are thinking. Not another damned 3 letter acronym!…
5 remarketing strategies to prep for Q4
Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4.…
PPC 102: Seven tips to improve your paid search campaigns
Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to…
AdWords Editor 12: Everything you need to know
Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look…
Meeker’s Report on the state of advertising and ad trends to watch out for
Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks…
3 ways to scale your SEM efforts when you are hitting a wall
It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for…
Three strategies for cracking the B2B code on Facebook
Many tend to assume that B2B marketing on Facebook doesn’t make sense or would not be effective. These assumptions, however, are quite…
A visual guide to Pinterest advertising
Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. As such,…
7 advanced Google Shopping strategies [Infographic]
Current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than…
PPC 101: Eight tips to get started with paid search
PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started.…
The psychology of language for paid search
The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.
How to use Google’s new demographic targeting for search ads
Through AdWords, Google has given advertisers a lot of control over when and how their ads are shown, but until recently, it…
How URL hijackers are disrupting banks’ PPC campaigns
A major phishing scam appears to be hijacking the paid search ads of financial and banking companies on brand keywords. What is…
Is Google’s ‘Beauty and the Beast’ ad the future of paid voice search?
Google sparked a small firestorm last week as reports surfaced that its intelligent assistant device Google Home had delivered what appeared to…
Biometrics and neuroscience: The future of digital analytics?
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing…
Can Google get users on board with “shortcuts in search”?
Google announced yesterday the launch of “shortcuts in search”, which will allow Android users in the US to access quick answers on…
Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
As Google’s index goes mobile-first, consumers get to grips with voice search, and technology advances to avail of image identification in our…
How to turn off ad tracking in Google, Bing and Yahoo!
We all know that our favorite search engines track and collect a lot of data about us in order to personalize the…
Emoji appear in Google AdWords ads titles
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled…
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