Analytics.
Data Mining: The Heart of Analysis, Part 2
It's important to remember that paid search not only influences other channels, but is influenced by other marketing channels as well.
Page Rank Obsession
We all want to measure the progress of our site(s) in as many ways as we can. This is why people obsess…
It’s More Than Visits Alone
We have waited patiently for the web analytics companies to develop some consumption metric beyond page views. It’s worth thinking about yesterday’s…
IAB Issues Guidelines for Lead Quality
The Interactive Advertising Bureau’s Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality, “The…
Can “Visits” Replace the Pageview?
In an attempt to provide advertisers with a new way to measure site traffic, comScore has added a new metric to its…
Brian Induni Interview about the Web Analytics Association
Brian Induni is the Executive Director of the Web Analytics Association, and we recently spoke about the formation, role, and future of…
Beware of Averages
Are the visitors you drive from search made up of low-income, under-educated 30-somethings, or high-net-worth, highly educated retirees and their grandchildren? You’ll…
Former WebSideStory CMO Joins Unica
Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman…
Googler Criticizes Alexa Data
Peter Norvig, director of research at Google, has published some stats showing what many online marketers have been saying for years —…
Value of Search Rankings Explained
What is that number one organic search ranking worth? A question often asked but rarely thoughtfully answered. Stoney deGeyter gives a very…
Avinash Kaushik Interview
I recently had the opportunity to conduct a phone interview of Avinash Kaushik. Avinash provides his usual clear focus on using web…
Yahoo!, Google and Bloglines Dominate Web-based RSS Reader Market
Recent discussions on changes in RSS subscriber reporting at FeedBurner as a result of Google’s starting to report Google Reader and Google…
Data Mining: The Heart of Analysis
What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program…
Are You Really Analyzing Your Paid Search Campaigns?
What do you do when the needle won’t move anymore — when you can’t invest another dollar in your paid search program…
Interview of Analytics Expert, Eric T. Peterson
I recently had the pleasure of interviewing Eric Peterson of the Visual Sciences Division of WebSideStory. Eric is one of the most…
Yahoo Adds Narrow Search Builder Template
Yahoo today made some design enhancements to its Search Builder custom search engine. In response to criticism from bloggers about the options…
What Personalization Means to SEOs
In his ClickZ column today, Intrapromote’s Eric Dafforn takes a look at the effects of Google’s roll-out of personalized search results. We…
Stone Temple Interview with Jim Sterne
Eric Enge at Stone Temple Consulting continues his string of search-related interviews, this time in a conversation with Web analytics luminary Jim…
Nielsen to Acquire Remaining Shares of NetRatings
The Nielsen Company, formerly VNU, announced plans to acquire the remaining interest in NetRatings. Nielsen currently owns 60 percent of the company,…
ComScore, FM Team Up for Analytics Research
ComScore Networks has teamed up with John Battelle’s Federated Media (FM) Publishing for a research and development initiative to come up with…
KeywordDiscovery offers free search term suggestion tool
Trellian’s KeywordDiscovery.com is offering a free search term suggestion tool. Type in a seed keyword and the free tool generates the top…
More Search Share Numbers
Following the share-of-search statistics from Compete and comScore, we now have numbers from Hitwise and Nielsen/NetRatings. Nielsen puts Google on top with…
Wordtracker launches free keyword suggestion tool
Wordtracker has launched a free keyword suggestion tool. The tool gives webmasters up to 100 keywords in each session. Wordtracker provides one…
The Lost Arts of Accountability and Relevance?
Search marketers who blame Google’s latest algorithm shift or quality score update for their traffic woes are like brick and mortar store…
Make ROI Your New Year’s Resolution
Blaming Google for your traffic woes is like a brick and mortar store blaming the city for its traffic. Once they walk…
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