Analytics.
Yahoo’s Tim Mayer Talks Search Builder
Stone Temple Consulting’s Eric Enge has posted the latest in a series of interviews with search luminaries. This one’s with Yahoo’s Tim Mayer, director of product management for…
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…
Compete Reports December Search Market Share
According to Compete’s December Search Market Share report, only Google and Ask improved over December 2005, and Ask just barely did so.…
comScore Reports December Search Market Share
In addition to Compete’s report, we have comScore’s December qSearch analysis of U.S. search market share. Google grew its lead slightly to…
Starcom IP Introduces Share-of-Influence Tool for Search & Display Ads
Even though study after study proves that “assists” are invaluable in driving the final click in a search campaign, or that users…
PayPerPost/Performancing Deal Called Off
The intended acquisition of Performancing’s metrics solution, announced last week, has been called off. Both PayPerPost and Performancing express regret over the…
Page Views — Losing Its Front-Runner Status
When discussing site traffic, you always hear about Unique Visitors or Page Views. Although actual numbers are endlessly debated, these metrics are…
Internet users searching for a home has doubled
According to the Pew Internet & American Life Project, the number of Americans who have looked online for information about a place…
Blogger declares page view stats are dead
Steve Rubel, a senior VP in Edelman’s Me2Revolution practice as well as the author of the popular Micro Persuasion blog, also writes…
November Search Trend Data Released by Compete.com
Compete.com, a new search popularity tool bar and measurement service, similar to Alexa, released their data for November 2006, indicating a bounce…
Avenue A | Razorfish Releases “Actionable Analytics” Report
Avenue A | Razorfish released a new report today which addresses the connection between Analytics and future Search Marketing success. Yes I…
Alexa Ain’t So Bad, Says Site Search Comparison
Alexa has come under plenty of fire recently as not being accurate (old hands have known better for years), as more and…
Search Popularity Stats, Sliced & Diced
Catch up time on search engine popularity stats. comScore and NetRatings put out October 2006 figures this week, plus Hitwise released those…
Google, Microsoft And The ‘3-D Web’
When Microsoft launched its Live Local/Virtual Earth 3-D platform earlier this week, the memorable quote from Virtual Earth GM Stephen Lawler was,…
SnapShot: A Better Version Of Alexa
Compete, Inc. is a B2B firm that conducts consumer-oriented research for large clients. Now the company has released SnapShot, a free tool…
Why Don’t External Site Popularity Estimates Add Up?
A twofer today on whether you can trust the web metrics that are reported out there, one an article from BusinessWeek while…
Consumer Satisfaction Doesn’t Equal Market Share
Earlier this week J.D. Power and Associates released the findings of its “2006 Residential Online Service Customer Satisfaction Study.” The study, based…
New Tool Measures Your Blog Juice
Text Link Ads has released a new fun tool named Blog Juice Calculator. You basically enter in your site/blog URL, and it…
MySpace: Not Just For The Under 30 Crowd
As a kind of twist on that old 60’s mantra, social networking’s slogan might have been: not for anyone over 30 —…
Hitwise: ‘Social Local Search’ Growing Fast
Hitwise’s LeeAnn Prescott, who presented at SES Local, has posted some of the data she showed at the conference. In this particular…
Search Competition; Why Can’t Others Catch Up To Google?
BusinessWeek.com has a good article on search competition, explaining how Google’s continued growth amongst all the competition is practically unaffected. In short,…
Organic & Paid Search Conversion Metrics Similar
ClickZ reports on a WebSideStory study that shows that organic search traffic realized a conversion rate of 3.13 percent while paid search…
Customizing Your Own Search Engine, Continued
In in today’s SearchDay article, Your Search, Your Way, Part Two, SEW correspondent Phil Bradley continues his look at a new generation…
Customizing Your Own Search Engine
Want to build your own search engine that skews toward your favorite sites or topic, but don’t have a few billion to…
Business Searching Beats Sex Queries & Who’s Handing Out The Query Data?
There’s a new paper out saying that business topics have ousted sex topics as top searches. Forget the findings, however. In the…
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