Analytics.
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re…
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact…
How to Analyze Facebook Page Posts
Want to go beyond what’s available in Facebook Insights? These three top-level segments and four metric categories will help you analyze and…
Top 5 Micro-Conversions You Should Measure
Micro-conversions are goals, just like the ones you're currently measuring. But micro-conversions typically help build relationships with your site visitors – and…
Big Data: An Introduction for Search Marketers
Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…
Bing Adds Percent Change Metrics to Webmaster Tools
Bing Webmaster Tools now allows you to select a date range and then visually compare the results - and percent change -…
Integrated Marketing Checklist: Tying Together Your Promotion Across Platforms
If every platform you have isn’t integrated and doesn’t work together on the promotion, you're missing out. This checklist will help you…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights…
4 Critical Metrics You Won’t Find in Google Analytics
Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company…