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Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,464 articles
Latest in Analytics

Hitwise Data Center Offers Search Terms & Top Search Engines For Various Countries

New from Hitwise is the Hitwise Data Center, sharing details on web surfing behavior. There are different data centers for various countries, and for search marketers, two key…

By Danny Sullivan · 13 Sep 2006

Analytics

NetRatings: Tiny Google Decline, But Not The First Time & Yahoo Growth

Yesterday I looked at the latest figures out of comScore that showed Google seeing its first drop in search share for nearly…

By Danny Sullivan · 22 Aug 2006

Analytics

comScore Figures Show First Google Decline For Nearly A Year, But What To Believe?

The latest search engine share figures from comScore are now out, and Google’s nearly year-long continued rises have came to a halt…

By Danny Sullivan · 21 Aug 2006

Analytics

Yahoo, MSN, & Google Fall In Customer Satisfaction Survey

The American Customer Satisfaction Index has been released and Yahoo, MSN and Google all fell in points from last year’s results. If…

By Barry Schwartz · 15 Aug 2006

Analytics

Another Tool Uses AOL Data For Search Term Research

SEO Blackhat released a tool that uses AOL data, Hitwise figures and Overture’s suggestion tool to figure out the search volume and…

By Barry Schwartz · 14 Aug 2006

Analytics

New Keyword Suggestion Tool Uses AOL Data

SEO Scoop spotted a new keyword suggestion tool that estimates the volume of traffic you can expect for a given query based…

By Barry Schwartz · 11 Aug 2006

Analytics

Yahoo News Gains Search Engine News Market Share

comScore released a report showing Yahoo News has “31.2 million unique visitors” with 33 percent of all news traffic. Followed by Yahoo…

By Barry Schwartz · 08 Aug 2006

Analytics

Yahoo Launches Search Builder

During the Social Search Overview session, Tim Mayer of Yahoo announced the launch of Yahoo Search Builder. I haven’t had much time…

By Barry Schwartz · 07 Aug 2006

Analytics

Rollyo Adds More Functionality

The roll your own search resource Rollyo adds more functionality to its services. If Rollyo has slipped under your radar it’s a…

By Phil Bradley · 03 Aug 2006

Analytics

Google Reaches 60% Search Market Share

Bill Tancer posted over at his Hitwise blog data that shows Google has broke the 60% market share as of 7/29/06. Google…

By Barry Schwartz · 03 Aug 2006

Analytics

Search Marketers Often Don’t Track All Referring Conversions

ClickZ reports on a 360i and SearchIgnite study that shows that search marketers do not look at all “assists,” instead they primarily…

By Barry Schwartz · 02 Aug 2006

Analytics

Site Geolocation Tool Sorts Backlinks By Top Level Domain

SEO Scoop reports on a new tool named Domain Localization. This tool uses the Yahoo link command to bring back a sorted…

By Barry Schwartz · 01 Aug 2006

Analytics

Enquisite: New Free Analytics Tool Launches

Enquisite is a new free analytics tool that is launching today. I’m not an analytics guru and so others will need to…

By Greg Sterling · 01 Aug 2006

Analytics

Only 11 Percent Of Searchers Use One Word Queries

OneStat.com published a report detailing that only 11.4 percent of searchers use one-word queries, two-word queries 28.9% leads the bunch, followed by…

By Barry Schwartz · 24 Jul 2006

Analytics

Keyword Prices Continue To Fall: Down 8.6 Percent

Fathom Online released a keyword price index update that shows keyword prices fell again quarter over quarter by 8.6 percent. Prices on…

By Barry Schwartz · 18 Jul 2006

Analytics

Interactive Review of SEOMoz’s Page Strength Tool

Rand posted information about a new tool he launched named the Page Strength Tool. It is pretty cool, and why can’t it…

By Barry Schwartz · 12 Jul 2006

Analytics

Interactive Review Of SEOBook’s SEO Firefox Extension

Aaron Wall over at SEO Book released a Firefox extension for SEOs. The Firefox extension can be viewed here, it allows you…

By Barry Schwartz · 05 Jul 2006

Analytics

SEOMoz’s Keyword Difficulty Tool

Rand posted an update to a tool named keyword difficulty tool. The tool’s name is pretty descriptive enough, it tells you how…

By Barry Schwartz · 05 Jul 2006

Analytics

Yahoo Second In Market Share In China

TMCnet.com reports that Google is in third place in China, with 13.2% share. Yahoo is in second place with 21.1% market share…

By Barry Schwartz · 29 Jun 2006

Analytics

Yahoo Says Searchers are Better Patients

New research from Yahoo tells us that the majority of people who searched for health information subsequently visited their doctor (61%) and…

By rumo · 23 Jun 2006

Analytics

PhotoBucket Has 44% Share of Photo Sharing Sites: Beating Yahoo & Flickr

The Hitwise blog posted what I found to be surprising statistics on what is the most popular photo sharing site. I would…

By Barry Schwartz · 23 Jun 2006

Analytics

Wall Street Journal Piece On Tracking

Mylene Mangalindan of the Wall Street Journal wrote a solid piece on Monday that was unfortunately buried at the end of the…

By Brian Smith · 21 Jun 2006

Analytics

Nielsen//NetRatings Stats Keep Google On Top In May 2006

Last month, Nielsen/NetRatings had Google hitting the 50 percent mark of percentage of searches handled in the United States (when rounded up…

By Danny Sullivan · 21 Jun 2006

Analytics

Microsoft Employees Use Google More Than MSN?

Philipp Lenssen reported on a Andrew Hitchcock post that detailed search engine usage by search engine firm. It appears that Microsoft employees…

By Barry Schwartz · 21 Jun 2006

Analytics

Most Searched For Famous Dads

Father’s Day is coming up this Sunday and AOL has compiled a list of the most searched for famous dads. Here is…

By Barry Schwartz · 16 Jun 2006

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