Analytics.
Searcher Behavior Update
Search marketing has evolved from relatively simple optimization of web pages into a more sophisticated process involving a number of variables. Apart from tactical maneuvers with SEO or…
The Top 100 Companies Searched Most On Hoover’s Web site
Hoover’s released the Hoover’s 100, the top 100 companies searched most on at the Hoover’s web site. The top ten are; Wal-Mart,…
US, UK Searchers & The World Cup
The World Cup opens tomorrow. For my fellow Americans, many of whom may have no idea that the US is in it,…
Top 25 Search Phrases Conducted At The CIA FOIA Collection Listed
The CIA has a site that enables people to access and search CIA information such as previously released documents that were approved…
comScore Research Tool To Track From Search To Sale (Even Offline Sales)
ClickZ reports that comScore Networks will soon offer a new tool named qSearch Retail. qSearch Retail will track from the initial Web…
Advertisers Increase Search Marketing Budgets
Loren Baker reports on a JupiterResearch study that shows both revenues earned from search marketing campaigns and budgets allocated to those campaigns…
Record New Online Ad Spend
The latest figures from PricewaterhouseCoopers and the IAB shows another quarter of tremendous growth in online ad spending. By now it has…
NetRatings: Google Tops 50 Percent Mark In US Web Searches
New stats (PDF) out from NetRatings show Google now handles half the web searches in the United States: Search Engine April 2005…
YouTube Dominant In Video Search, Now an Acquisition Target?
The short answer is “yes.” The site — shall we call it the “MySpace” of video :) — is now the dominant…
Search Marketing Growing Rapidly in the U.K.
A new report from industry analyst firm E-consultancy finds that search marketing revenues grew more than 65% in the U.K last year,…
Duplicate Content Detection Tool
I reported this morning about a new tool that checks your site to see how much duplicate content like content you have…
Google Continues To Gain Market Share While Others Lose
comScore released their latest stats on the “Share of Online Searches by Engine”. Google gained April 2005 to April 2006 6.6 percentage…
Tool Estimates How Much Selling Your Links Is Worth
The folks at Text Link Ads announced via the Link Building Blog a tool that calculated the value of links on your…
Google’s Main Search Accounts For 80% of Google’s Traffic
Bill Tancer from Hitwise has posted a detailed breakdown of the percentage market share of the top twenty Google properties. Google.com holds…
Study: Online Borrowers Often Searched Before Applying for Loan
A new study from Compete, Inc. and Forrester Research found that consumers who applied online for home loans were more likely to…
Google Ban Checker Tool
This morning, I reported on a tool that allows you to check if you are banned in Google. The tool is a…
Microsoft’s Short Hand Search “Wild Thing” & IM Link Sharing “Nocturnal”
TMCnet.com has an interesting article explaining two new projects Microsoft is working on in relation to MSN Search. The first is something…
MSN Bests Google & Yahoo in Search Shootout
Interlink, a Cincinnati web marketing research, search engine optimization and consulting firm, recently ran some tests to assess performance of major (and…
Is Google Search More Relevant Or Is There A Brand Factor?
The battle of which search engine is the most relevant has been going on for years. Yesterday at SES Toronto’s Searcher Behavior…
Search Stats Don’t Have to be Boring
There’s no shortage of data related to search marketing, with everything from market share numbers to frequency of search terms analyzed by…
Yahoo’s Ad Inventory Beats Out Google
Susan Kuchinskas informed me of this post that shows recent comScore qSearch stats where Yahoo’s ad inventory is higher as a percentage,…
ClickTracks & Performancing Offering Up Free Stats
One of the nicest things about Google Analytics going free was that it helped give plenty of search marketers, especially smaller ones,…
Marketing to Hispanics Part II Released
Nacho Hernandez from iHispanic released part II of his Marketing to Hispanics report, the first part we discussed here. I have pulled…
comScore: Google Leads On March 2006 US Search Share
You may have seen some rumblings a couple of weeks ago about Google being up in search traffic compared to competitors, based…
Keyword Prices Drop Slightly In First Quarter 2006
Fathom Online releases a report that shows that keyword prices, on average, have dropped from $1.43 at the end of 2005 to…
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