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Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,464 articles
Latest in Analytics

My Decade Of Writing About Search Engines

Ten years ago today, I first starting writing publicly about search engines. If we had blogs back then, I suppose I would have been a search blogger. But…

By Danny Sullivan · 17 Apr 2006

Analytics

Webmaster Eyes Paints Google PR On Your Home Page

I reported this morning on a tool at Webmaster Eyes that overlays Google’s PageRank bars on top of your pages. The tool…

By Barry Schwartz · 11 Apr 2006

Analytics

Whois.sc Changes Name To DomainTools.com

Popular domain name registration name look up, Whois.sc, has changed their name to DomainTools.com, Gary Price reports. The name change was because…

By Barry Schwartz · 11 Apr 2006

Analytics

Research: Top Rankings Becoming More Important

Two new studies reinforce what all search marketers instinctively know: You need to have top rankings to capture the attention and clicks…

By rumo · 11 Apr 2006

Analytics

Keyword Research Tools And Keyword Data Figures

Aaron Wall has a nice write up on many of the keyword research tools available today. He runs down some of the…

By Barry Schwartz · 10 Apr 2006

Analytics

60% Of Search Marketers Should Be Targeting Hispanics But Are Not

Nacho Hernandez released a special report on the Hispanic market yesterday that showed approximately 60% of search marketers are not targeting the…

By Barry Schwartz · 05 Apr 2006

Analytics

The Thrill & Danger Of Measuring Relevancy Through Ego Searches

Last week, you may recall that Ask got a rave review from the Wall Street Journal. Robert Scoble saw that, then did…

By Danny Sullivan · 04 Apr 2006

Analytics

Baidu, Google Dominate Chinese Search Market

A new report from iResearch finds that Baidu and Google combined have a 90 percent market share of the Chinese search space.…

By Danny Sullivan · 03 Apr 2006

Analytics

Search Advertising Spend Grows 79% In UK

ClickZ reports that search advertising spend grew 79 percent to £768 million ($1.3 billion) during 2005. Total online advertising spend grew 66…

By Barry Schwartz · 29 Mar 2006

Analytics

UK Internet Users Really Love Google; 75% Use Google

ThreadWatch covers a WebSideStory study that shows Google captured 75% of UK market share in February 2006. The breakdown amongst the top…

By Barry Schwartz · 27 Mar 2006

Analytics

Paul Flaherty, A Founder Of AltaVista, Passes Away UPDATED

Sad news that Paul Flaherty, one of the founders of AltaVista, passed away on Friday. I don’t have more details at the…

By Danny Sullivan · 20 Mar 2006

Analytics

SEO Tools Bonanza from SEOValley & SEO Book

Search Engine Journal reports on SEO/SEM related tools from SEOValley and SEO Book. SEOValley has 22 different SEM related tools, including and…

By Barry Schwartz · 13 Mar 2006

Analytics

New French Relevancy Study Puts Yahoo & Google Tied For First But Search Overall As Disappointing

Jean Véronis has published the results of a relevancy study he conducted with his students at the Université de Provence showing that,…

By Danny Sullivan · 07 Mar 2006

Analytics

Search Hypergrowth Over; But Search Growth Continues

Rebecca Lieb from ClickZ has wrote an excellent article named Is Search Shrinking? In her article she discusses some of the recent…

By Barry Schwartz · 03 Mar 2006

Analytics

Study: Offline Conversions Key to Understanding True Search Marketing ROI

New research from iProspect and Jupiter Research shows that even though shoppers are using search engines to research products, nearly half are…

By rumo · 28 Feb 2006

Analytics

60% Oppose Search Engines Storing Search Behaviors

A study conducted by the University of Connecticut showed that 60% of users are opposed to search engines permanently storing their search…

By Barry Schwartz · 23 Feb 2006

Analytics

Google Tops Search Loyalty Study, Though Many Searchers Aren’t That Loyal

A new search loyalty study by Compete shows that Google leads its competitors by far in having the most loyal searchers, those…

By Danny Sullivan · 21 Feb 2006

Analytics

PPC Ad Impressions Grow 16% in 6 Months

A new Nielsen//NetRatings study shows that “sponsored link advertising impressions” grew from 55.4 billion to 64.3 billion or 16 percent during the…

By Barry Schwartz · 16 Feb 2006

Analytics

AOL Leads in Online Conversions; Google Falls in Last

WebSideStory conducted a new study that revealed Conversion Rates for Each Major Search Engine. For the month of January, AOL lead the…

By Barry Schwartz · 16 Feb 2006

Analytics

Searches Grow 55% & Google Gains 5.7% in Search Share

Late last month, Danny reported that the search share remained the “status quo.” The stats from Nielsen//NetRatings shows that search growth overall…

By Barry Schwartz · 09 Feb 2006

Analytics

New Study Reports that Search Sites Provides Twice the Conversion Rate When Compared With Other Acquisition Sources

The Dow Jones story: Search Sites Better At Getting Shoppers To Buy: Study, reports on new research from WebSideStory that shows search…

By Gary Price · 30 Jan 2006

Analytics

New Google Study Looks at How Web Pages Are Authored

We don’t have the time to offer an in-depth analysis at the moment (Danny or Chris might do so in the the…

By Gary Price · 25 Jan 2006

Analytics

Latest NetRatings Stats Show Status Quo With Search Engines

I always warn not to worry much about month-to-month changes with search popularity stats. The now updated search engine popularity stats I’ve…

By Danny Sullivan · 24 Jan 2006

Analytics

Once a Site Visitor Arrives They Make Some Key Judgements in Less Than the Time It Takes To Blink

So you’ve done great seo work and people are arriving on your site(s). Now, how long does it take for a visitor…

By Gary Price · 19 Jan 2006

Analytics

Nielsen//NetRatings Releases Top Engines (by share) and Top Search Terms for November 2005

Nielsen//NetRatings has just released (PDF) November 2005 search share rankings and top search terms. Search Share Google continued in first place with…

By Gary Price · 18 Jan 2006

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