Analytics.
Beyond Google: Tap Into the Alternative Search Engine Data Opportunity
33 million searches take place daily on alternative search sites, outside of the core search engines. Is your company using this wealth…
Which Metric Would You Measure if You Could Choose Only One?
In this era of marketing metrics and measurement abundance, it’s easy to get lost in the data. Most marketing teams track and…
What to do When Your Split Test Fails
A/B/n experiments are the most common type of landing page testing done by small- to mid- size webmasters. But what happens when…
BAM! Optimize Your Campaigns Across Multiple Goals to Further Success
How do you optimize a keyword toward multiple goals? What do you do when a keyword converts well for one action (such…
Don’t Neglect Landing Page Analysis
We often look at effective search engine marketing as keywords, creatives, and landing pages. Too often, marketers neglect landing pages, which is…
Salesforce Buys Buddy Media
The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million.…
How to Decipher Your Competitors Digital Marketing Strategy
Any industry landscape can become competitive with the addition of a new advertiser or two. In order to take your competition down,…
10 Commandments of Digital Analytics
Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…
Yahoo Genome Brings Big Data to Advertisers
The big data-driven audience targeting system will combine Yahoo's registration, search, and behavioral data with information from 25 data sources, along with…