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Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,464 articles
Latest in Analytics

Skip The $79 Ranking Software

Change the name, and the warning that CJK Cybermedia gives about $79 software package could be just as applicable. In general, submission or rank improvement software of any…

By Danny Sullivan · 03 Oct 2005

Analytics

OneStat Puts Google On Top

OneStat has released its latest results of most popular search engines worldwide, putting Google first on average over the past two months.…

By Danny Sullivan · 26 Sep 2005

Analytics

Findory Completes Release of Personalized RSS Reader

In August, Findory’s Greg Linden blogged that an “early” version of Findory’s personalized RSS reader was available. Yesterday, Greg said that the…

By Gary Price · 22 Sep 2005

Analytics

Microsoft Quashes Search Relevancy Report

New Search Engine From Microsoft Gets Cool Welcome from the Wall Street Journal (paid reg. required) delves into the rumors we heard…

By Danny Sullivan · 22 Sep 2005

Analytics

Search Drives One In Five Visits To Car Sites

Yahoo!: One In Five Land On Car Sites Via Search from MediaPost looks at a new study from Yahoo finding that one…

By Danny Sullivan · 20 Sep 2005

Analytics

Comments On Web Analytics Packages

Which Stats Package is right for you? is a very nice thread from late last month at WebmasterWorld well worth a look,…

By Danny Sullivan · 20 Sep 2005

Analytics

New Reprise Feedcast Tool To Get News Publishers Quickly Into Paid Search

Reprise has a new Feedcast tool out designed to scan articles and other newsworthy content and create paid search campaigns for related…

By Danny Sullivan · 19 Sep 2005

Analytics

Fathom Launches Online Marketing Analytics Tool

Fathom Breaks Into Analytics from ClickZ covers Fathom Online offering a new tool to give advertisers and agencies a “dashboard” to analyze…

By Danny Sullivan · 13 Sep 2005

Analytics

Squeezing The Search Engine Loaf For Freshness

Phil Bradley points to this research paper, The Freshness Of Web Search Engines’ Databases (PDF), out of Heinrich-Heine-University in Dusseldorf that analyzed…

By Danny Sullivan · 08 Sep 2005

Analytics

Googlewhacks Show More Signs That Google’s Increased Its Index; Time To Drop The Hamburger Count

Yesterday, I wrote about signs that the Google index size has increased despite the fact that the home page number, as usual,…

By Danny Sullivan · 08 Sep 2005

Analytics

Google About To Increase Index Size?

I’m still working on my revisit to the entire Yahoo-Google size debate, but we may be about to see the long-expected response…

By Danny Sullivan · 05 Sep 2005

Analytics

More On The Index Size Debate

I wrote earlier of the dispute over index size between Google and Yahoo in my Screw Size! I Dare Google & Yahoo…

By Danny Sullivan · 24 Aug 2005

Analytics

NetRatings: Google Top Ranked In July 2005 Though Others Show Rises

I’ve posted the latest stats from NetRatings for search engine popularity for July 2005 on our Nielsen NetRatings Search Engine Ratings. As…

By Danny Sullivan · 23 Aug 2005

Analytics

Hitwise: Google Also Tops In July 2005 & Awesome Report On US Search Landscape

Similar to the comScore data I just posted, the latest Hitwise stats show Google was the most popular search engine in the…

By Danny Sullivan · 23 Aug 2005

Analytics

Google Top Search Engine In July 2005; Toolbar-Based Queries Grow & Yahoo Tops There

I’ve posted the latest comScore search engine ratings for July 2005 on our comScore Media Metrix Search Engine Ratings page. As is…

By Danny Sullivan · 23 Aug 2005

Analytics

Yahoo Virtually Tied With Google On Customer Satisfaction

I wrote earlier of wanting relevancy figures. In lieu of that, how about some customer satisfaction figures? Yahoo! Gains On Google In…

By Danny Sullivan · 17 Aug 2005

Analytics

Nielsen//NetRatings: 11% of Blog Readers use RSS

The results of a new study out today from Nielsen/NetRatings (PDF) shows that 11% of blog readers use RSS to access headlines…

By Gary Price · 15 Aug 2005

Analytics

Screw Size! I Dare Google & Yahoo To Report On Relevancy

Ah, summer. Time to play on the beach, head out on vacation and if you’re a search engine, announce to the world…

By Danny Sullivan · 15 Aug 2005

Analytics

Hitwise Reports that Google Continues to “Dominate” General Web Search While Yahoo Number One in Local Search

Tekrati does a nice job summarizing a recent Hitwise Market Snapshot that shows Google still “dominates” consumer web search but Yahoo is…

By Gary Price · 11 Aug 2005

Analytics

Eurekster Announces SearchPublisher

Eurekster Announces SearchPublisher — Enabling Website Publishers to Offer Personalized Web Search Source: News Release Eurekster is now making its platform available…

By Gary Price · 08 Aug 2005

Analytics

Yahoo Partners With Web Analytics Companies

Yahoo Search Marketing Partners With Top Web Analytics Companies To Provide Enhanced Reporting and Click Protection for Advertisers Source: News Release From…

By Gary Price · 08 Aug 2005

Analytics

Big Brother Enters Top Search Term List In UK

HitWise UK sends us news that "big brother" has become the third most searched-for term among all UK web searches, beating out…

By Danny Sullivan · 29 Jul 2005

Analytics

Battelle On The Birth Of Google

The Birth of Google at Wired, spotted via Google Blogoscoped, has John Battelle recounting how Google came to be. Larry Page and…

By Danny Sullivan · 28 Jul 2005

Analytics

New Google Backlink Tool

Quick note about a new tool to show backlinks to a domain as listed in Google. OK, so we all know (or…

By Danny Sullivan · 27 Jul 2005

Analytics

Hispanics Loving Search Sites

In a post titled: Search is HOT for U.S. Hispanics, Nacho Hernandez posts a chart (via Ad Age) that he’s been “waiting…

By Gary Price · 25 Jul 2005

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