Analytics.
Surfers, Crawlers Find Bloated Pages Hard to Digest
How fast a page loads still clinches whether a visitor stays or clicks away. Can page bloat also deter search engine crawlers and raise ranking issues?
Stone Temple Consulting Publishes Web Analytics Shootout Results
What started as a great idea for linkbait turned into a comprehensive analysis of Web analytics packages rivaling research from the largest…
7 Tips for High Value Analytics
Eric Enge gives you 10 key steps for maximizing your analytics investment, explaining how to overcome some of the limitations of analytics.
Segmenting Site Visitors to Enhance Conversions
Eric Enge tells you how to segment your site visitors for actionable analyses that are so important for Web site success.
Compete announces Best-In-Show SES 2007 Awards
Alex Patriquin has posted the winner’s of the Best-In-Show 2007 SES Awards on the Compete Blog. Selected by Compete, it honors “our…
Review of “Web Analytics, An Hour a Day” by Avinash Kaushik
Eric Enge reviews Avinash Kaushik's basic philosophy of Web analytics as defined in his new book, which helps you learn how to…
Compete Launches Pay-as-You-Go Pricing
Compete today announced the upcoming launch of a new pay-as-you-go search analytics service designed to give smaller companies access to competitive research…
Survey-Based Customer Satisfaction Tool
Eric Enge tells you about a Web-based tool that can help you learn what customers think about your site, and which areas…
SEO Site Design Improves User Experience and Site Performance
Eric Enge shows you the value of improving the user experience by implementing SEO in your site design while testing design elements…
Search Leads to Offline Conversions Too
While many search marketers design their campaigns to maximize online sales, recent research emphasizes the importance of taking offline conversions into account…
Online Advertising to Surpass Newspaper Advertising by 2011
The Financial Times reports that the 2007 annual research report on the media sector by media analysts Veronis Suhler Stevenson (VSS) forecasts…
Commission Junction Offering Search Marketing Services
UPDATE: I had a phone conversion with Brett Shearing, Business Development Manager at Commission Junction, who told me the search marketing services…
The Impact of Comparison Shopping Sites on E-Commerce Sales
Comparison-shopping sites provide all price comparisons on a single screen. This has a powerful impact on buying decisions, resulting in shorter conversion…
New Yahoo! comScore Study on Shopping Behavior
The Yahoo! comScore study released this week reaffirms that shoppers who pre-shop products on the Web in fact purchase more at off-line…
11 Cool Things with HBX Analytics
Visual Sciences’ HBX Analytics has been around on the scene for a long time. In a discussion with Ali Behnam from Visual…
Alexa Toolbar Accuracy and Uses
Philipp Lenssen at Google Blogoscoped posted yesterday about how the accuracy of Alexa data is really poor. The specifics of his post…
Web Analytics Shootout: Unica’s Affinium NetInsight
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review…
Taking Your PPC Campaigns Beyond the Majors
Most marketers don't go beyond Google, Yahoo and Microsoft with their PPC campaigns, but Eric Enge shows you why you might want…
New Report from WebAnalyticsDemystified
WebAnalyticsDemystified has released an important new report titled: The Problem with Free Web Analytics. The report included a number of interesting results,…
Analyzing Data to Lower Your CPA
Optimizing a PPC campaign can be a challenging task. Eric Enge shows you one way to lower your cost-per-acquisition by analyzing the…
Interview with Unica’s Rand Schulman
Just over a week ago I sat down with Rand Schulman and spoke at length about the web analytics industry, and some…
Visual Sciences Retains Goldman, Sachs & Co
It looks like life at Visual Sciences remains busy. In response to a number of unsolicited queries about acquiring them, the company…
10 Cool Things With Clicktracks
Clicktracks was one of the packages that my company, Stone Temple Consulting, evaluated during our recent Web Analytics Shootout. The package performed…
The Role of Trust in E-Commerce Sales
Eric Enge reviews research from ScanAlert showing that e-commerce sites can profit by ensuring their sites are safe and secure.
Old But Not Forgotten?
With all the focus on Gen Y and even the millennials, seniors aged 65+ seem almost completely forgotten when it comes to…
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