Analytics.
How to Create a Solid PPC Testing Hypothesis
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may…
Hot #Instagram Analytic Tools to Optimize Brand PR Power
More brands are hopping in bed with Instagram and statistics show the relationship just might work. If your brand is buying Instagram…
The Quick Guide to Developing Customer Personas
In order to develop successful persona profiles, you need to know where to get the information and the right questions to ask.…
Email Autoresponder Bridge Building: The Art of Following Up
If you don’t set up your website to capture your visitors’ contact information and follow up with them over time, you’re missing…
Google Offline Conversion API a Blessing and a Curse
Google's DoubleClick division announced the Conversions API to help retailers quickly and automatically track off-line conversions originating from paid ad campaigns. However,…
5 Steps to Calculate Social Media ROI Using Google Analytics
Efforts to promote social profiles, pages, sharing and engagement are meaningless unless they support a path to conversion and help the bottom…
2013: The Year of Marketing Integration
It’s not too late to get your marketing ducks in a row and leverage new and old channels to generate demand for…
7 Time-Saving Google Analytics Custom Reports
The right Custom Reports can be incredible time savers. Instead of spending time digging around for important metrics, you can find what…
23 Tips on How to A/B Test Like a Badass
A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy…
2012 Analytics Year in Review & Predictions for 2013
Big data was at the forefront of discussions across the Fortune 500, as more organizations become increasingly connected to their prospects and…