Analytics.
10 Cool Things to Do with IndexTools
Over the course of his Web Analytics Shootout, Eric Enge found IndexTools Web Analytics to be a powerful tool available at a relatively low price. He also found…
John Marshall Leaving Clicktracks
John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam’s Razor blog written by…
Younger Folks Like Ads More
Surprise, surprise. As an advertiser, you probably believe that Gen X/Yers are too savvy to be swayed by the singing Alka Seltzer…
What Are They Selling?
Let’s take a quick look at the largest online retailers. In a “normal” ad environment, their fortunes would impact ad rates and…
Making the Case for Portfolio Based Bid Management Tools
Eric Enge has long been a fan of bid management solutions. Using Travelzoo as his example, he shows you why he prefers…
Mapping The Minds of Visitors Helps Categorizing, Keyword Development
Bill Slawski, of SEO By The Sea, wrote an interesting article about mapping visitor intent to help develop effective categories and keywords…
Search’s Place in the Marketing Mix
Are you giving search its due credit when you look at results of other marketing campaigns? Are you taking those campaigns into…
A Look at Latency In Search Engine Ranking
Columnist Eric Enge presents a case study of a niche content site that reveals differences in latency involved in each search engine's…
Strategic Analytics Consulting from Eric T. Peterson
Eric T. Peterson recently left Visual Sciences to focus his attention on strategic consulting through his company Web Analytics Demystified. I spoke…
Digging Deeper Into the Latest Release of Google Analytics
Analytics & ROI columnist Eric Enge explores the subtle differences in the latest version of Google's metrics tool.
Winds of Change: Technical SEO Raises Results
A case study on how implementing SEO elements on a luxury hotel site brought real results in both traffic and revenues.
WebSideStory Rebrands itself as Visual Sciences
We covered the announcement by WebSideStory that they are rebranding themselves as Visual Sciences earlier. The message from the company is that…
WebSideStory Rebrands as Visual Sciences
WebSideStory has consolidated its product lines and rebranded as Visual Sciences, the company it merged with in February 2006. The Visual Sciences…
Maximizing Existing Site Traffic to Improve User Retention
Eric Enge reviews the improved SEO performance and user experience created by some relatively simple upgrades in technology.
Web Analytics Shootout Data Released
Stone Temple Consulting (STC) has released the first findings from its 2007 Web Analytics Shootout: a competitive comparison of 7 Web analytics…
How Well Can You Guess the Right Keywords?
Eric Enge reveals suprising results from the ultimate keyword challenge put on by the Wordtracker keyword research service.
9 Ways to Make Money on Analytics
Nine may be the magic number, as Eric Enge gives a sampling of effective analytics tools and ideas to make the most…
Unica’s Steve O’Brien on Cross Channel Integration
Steve O’Brien is Unica’s VP of Internet Solutions Marketing, and I had a chance to talk to him about cross channel integration.…
Using Google Analytics to Manage Content Groups
Practical tips for employing analytics to compare and contrast performance of product content groups.
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
A Hot Topic: Getting Burned by Flash and Session IDs
Eric Enge explores some 'red hot' issues: Web sites built in flash, session IDs, and why rankings and tracking that suffer as…
Clicktracks Releases Click Fraud Detection for Smaller Businesses
Clicktracks Web Analytics announced on April 4, 2007 that they will launch a new product for SMBs which will be known as…
When Clicks Don’t Get Credit for the Sale
Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion…
Compete Develops Attention-Based Metrics
With the interactive Web, the value of the page view as a metric is debatable since the user can in fact change…
Data Analysis Must Look Across Channels
Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data…
Page 43 of 55