Analytics.
Social Content Analytics: SEW’s Most Engaging Posts of 2012
By way of thanks to SEW's contributors for producing great content, we wanted to see if there is a reasonable way of…
Estimating the Impact of iOS 6 Organic Search Data Loss & Relabeling
In iOS 6, Apple decided to default to Google’s secure search. But more traffic isn’t showing up as Not Provided (Google Analytics)…
Have You Had This Shopping Experience Recently?
Google Analytics posted a great little video to their YouTube channel today which provides a cautionary tale as to the online shopping…
Forget Rankings: Here Are 6 SEO Metrics That Matter
Validating your work gets easier when you know the right metrics to share – and how to explain them to your client…
170 Ways to Improve Your Ecommerce Conversion Rate
Econsultancy have released their first "E-commerce Best Practice Compendium" with over 170 tips to improve conversion rates. It explains the customer experience…
5 Tips for Handling (Not Provided) Data
(Not Provided) accounts for almost 40 percent of referring traffic data – and this will continue trending up until the majority of…
How to Choose a Success Metric for PPC Ad Testing
Everyone wants more clicks, more conversions, better ROI, lower CPA, and phenomenal results for pennies. But be cautious when choosing a metric.…
Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi
Who doesn’t love conference swag? Here are five useful digital resources for SEOs and search marketers, courtesy of SES Chicago sponsors.
Top Conversion Optimization Tips to Deploy Before the Holiday Rush
Now is the perfect time to deploy some last-minute conversion optimizing changes to your website to take full advantage of what will…
How to Measure the Social Success of Content Marketing
Regardless of if you measure using a manual process or with an automated tool, the key is to make sure you are…