Topic

Analytics.

Measurement, attribution, and the data practice behind smarter marketing decisions. 1,475 articles
Analytics

Google Analytics Language Report: What You Can Learn About Your Visitors

The Google Analytics Language report is great for understanding your users and how activity might be different for various languages. Learn about…

By Anna Lewis · 21 May 2013

Analytics

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

Digital ad campaigns drive both brand and sales lift. The methods of evaluating the delivery and performance of campaigns are rapidly improving…

By Eli Goodman · 21 May 2013

Analytics

How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

The OODA loop concept – Observe, Orient, Decide, Act – is one way to face uncertainty and make educated decisions based on…

By Uri Bar Joseph · 20 May 2013

Analytics

What You Need to Know About Marketing Automation

For any successful organization that relies on the Internet for leads and sales, marketing automation stands to increase efficiencies and revenues. Here's…

By Jason Cormier · 16 May 2013

Analytics

GeoFlow: An Eye-Popping Excel Feature to Showcase Big Data

GeoFlow helps you automatically map clicks, conversions, revenue and more within minutes; create amazing visualizations like heatmaps and 3D column charts; and…

By John Gagnon · 16 May 2013

Analytics

BloomReach Adds 4 New Metrics to Measure Page Quality

BloomReach's “Continuous Quality Management” (CQM) technology scores web pages relative to other pages across the web with similar types of content. It…

By Jessica Lee · 14 May 2013

Analytics

Link Data Analysis: A Beginner’s Guide

With the amazing amount of link data and number of great tools to analyze your backlink profile, it can get a bit…

By Julie Joyce · 14 May 2013

Analytics

19 New Filter Fields Available in Google Analytics

You can now filter your traffic data more granularly in Google Analytics. Google has introduced several new filters to help you take…

By Thom Craver · 13 May 2013

Analytics

Can This Data Analysis Predict Which Google Products Will Close Next?

Data analyzed by Gwern.net predicts the Google products that are safe for now – including Google search, AdWords, and News. Google Glass…

By Jessica Lee · 08 May 2013

Analytics

New in Google Analytics: Real-Time Conversion Report

Google has added goal conversions to its real-time reports. The Conversions report shows a list of the most recent goals, sorted by…

By Thom Craver · 05 May 2013