Analytics.
AdBuyer Launches Free Online Media Buying Platform
AdBuyer.com has launched a free online media buying platform. The platform was designed to help advertisers create, manage, and optimize online ad campaigns across search, display, and content…
Olympics and Fantasy Football Drive Huge August 2008 for Online Sports
In August, Americans went online at work to get sports info 26% more year-over-year, thanks largely in part to the Olympics and…
WebTrends Releases New Online Analytics Tool
WebTrends is rolling out a new feature to help web markters and developers track specific analytics. The tool is called TagBuilder. It’s…
93% of Americans Expect Companies to Have Social Media Presence
A new study is showing that 93% of Americans expect companies to have a presence in social media. 85% say companies should…
Facebook Traffic Up 50% Over Last Year; myYearbook on the Rise
Facebook’s market share is up 50% year-over-year, according to data released by Hitwise. myYearbook.com saw a 256% growth, propelling it into the…
Use Care When Choosing an SEO Agency
The increasing awareness about what SEO is and what it can do is a good thing. But it's important to beware of…
Rich Media Now Available Across AdBrite’s 70,000 Site Network
AdBrite has announced that rich media is now available on their advertising network. Fox has been using AdBrite’s rich media to promote…
Web Analytics Association Asks for Public Comment on New Standard Definitions
The Web Analytics Association is asking for public comment on a new and revised standard definitions for metrics regarding visits, content, and…
Online Ad Company Yodle Adds Franchise Offering
Online advertising company Yodle has announced the expansion of its technology platform to include franchise operations. YodleFranchise enables local franchises and corporate…
Axciom Unveils New Online Advertising Targeting Tool
At the OMMA Conference in New York this week, Axciom is unveiling their new online advertising targeting tool. Dubbed Relevance-X™ LifeStage, the…
Google Searches at 63% of the Search Market for August 2008
comScore has released their search market data for August 2008. Google saw 63% of the 11.7 billion core searches conducted in the…
WidgetBucks Launches Local and Travel Ad Verticals
Ad widget company WidgetBucks today announced the availability of two new advertising verticals: local and travel. WidgetBucks already has a shopping vertical…
New Premium Ad Network for Bloggers from BuzzLogic
BuzzLogic is unveiling a new premium ad network specifically designed with bloggers in mind, and they’re launching it at this week’s BlogWorld…
Turn Introduces Dynamic Pricing into Behavioral Targeting Ad Solution
Online advertising firm Turn, Inc. is introducing dynamic pricing models into its behavioral targeting offering. The model will take factors such as…
Landing Page Optimization — Insource or Outsource? Part 2
Deciding whether to outsource your landing page optimization and testing program is not an easy decision. There are advantages to each. Here…
Omniture Launches Analytics-Driven Site Search
Web analytics provider Omniture today launched Omniture SiteSearch, a hosted site search product it picked up in its Visual Sciences acquisition, which…
Sometrics Releases Social Media Advertising Management Platform
Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates both third-party…
LinkedIn Launches Targeted Advertising Network
LinkedIn is today launching the LinkedIn Audience Network, a new advertising option that allows highly targeted ads to reach the professional social…
Online Video Advertising to Peak in 2012 Predicts eMarketer Report
According to a new report from eMarketer entitled, “Video Advertising Online: Spending and Pricing,” online video advertising will peak at 78.9% in…
MIVA Unveils Plans for New Online Advertising Platform
MIVA has announced plans to launch a new online advertising platform. The new platform will incorporate MIVA’s existing Pay-Per-Click solution and add…
YouTube Dominates July 2008 Online Video Rankings with 5 Billion Views
Over 5 billion video views occurred on YouTube in July 2008, according to new data supplied by comScore. That gave Google Sites…
New Analytics Tool Aids Shift from Print Yellow Pages to Online Advertising
Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But…
Keep Your Ideas Simple and Increase Conversions
Good ideas are often simple ones, and this rule applies to online marketing as well. Looking at the implementation of your ideas…
xRank and the Yahoo Buzz Index
Recently, SEW Expert Erik Qualman examined Google Insights for search trends related to newly announced Republican Vice Presidential nominee Sarah Palin. Like…
Obama v. McCain in Online Display Ads, Video Views, and Searches
After two weeks of political conventions, comScore is releasing data regarding activity for the candidates of the two major political parties in…
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