Analytics.
Ad Network interCLICK Expands to Los Angeles
Fast growing ad network interCLICK is opening an office in Los Angeles. They’ve tapped Monica Seebohm to head the office, and have made her the Senior Director of…
A Challenge to our Attention-Challenged Generation
Nothing important ever gets invented, created or built without putting in some serious time. If you want to get some real work…
Microsoft Top Display Advertiser for June 2008
comScore has released display ad data for June 2008. Microsoft was the top display advertiser, while Fox Interactive Media, with its ownership…
Google Tops comScore Search Engine Rankings for July 2008
Google increased their market share of searches by 0.4% in July, coming in at 61.9%, according to comScore. That gain came at…
57% of Ad and Marketing Executives are Okay With Web Surfing at Work
The idea that surfing the web at work is taboo might largely be a myth. 57% of executives say it’s alright that…
Local Online Advertising Does Best on Local Media Sites
When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according…
SearchIgnite Releases Version 3.0 of Media Optimization Platform
SearchIgnite has announced the release of the next generation of its media optimization tool. The updates featured in Version 3.0 are: Full…
Google Close to 71% of Searches in July 2008
Google was the recipient of 70.77% of U.S. searches in July 2008, up from 69.17% in June, according to Hitwise. Yahoo and…
Real-Time Analytics with Woopra
Want a souped-up analytics package that allows you to track individual users, and potentially interact with them in real time? Then Woopra…
MIVA Reports $6.5 Million Second Quarter 2008 Loss
MIVA, who yesterday rejected an acquisition bid from online video search engine blinkx, has posted a $6.5 million loss for the second…
Online Publishers Turning to Ad Networks to Sell Unused Inventory
Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau…
How Long Should My Landing Page Test Run?
What's the right length for a landing page optimization test? That's a bit like asking 'how long is a piece of string?'…
Google and Microsoft Gain in UK Search Engine Shares for June 2008
comScore has released UK search engine share data for June 2008. Here’s how it breaks down: Other notable findings from June 2008:…
comScore: No Clients are Leaving Us for Google
During their conference call announcing second quarter results, comScore addressed whether or not a new Google research product is impacting their business.…
Marchex Launches Integrated Local Advertising Platform
Marchex is integrating online and offline lead generation methods in its launch of Marchex Connect 2.0. The local advertising platform offers three…
Google vs. Yahoo on Paid Links
Google created a firestorm in the industry with its Paid Links directive. So where does Yahoo stand in the Paid Links debate?
Benchmark Natural Search vs. Paid Search Traffic
Compete has enhanced its Web analytics product features to include a breakout between organic search traffic and paid search traffic. Compete just…
SEM Platform Provider Kenshoo Opens U.S. Office
Tel Aviv-based search engine marketing platform provider, Kenshoo, has announced plans to open an office in the United States. The office will…
How Valid Are Your Landing Page Test Conclusions?
Landing page testing can lead to major Web site changes. How sure are you that your conclusions are valid?
80% Buy from a Store Whose Site They Previously Visited
Measurement and analytics are crucial to a successful online marketing campaign, but the relationship between online marketing and offline purchases has been…
comScore and Nielsen Release Search Market Data for June 2008
comScore and Nielsen have released their search market data for June 2008. comScore gives insight into month-over-month growth while Nielsen’s report shows…
77.4% of Search Ads to Google in Q2 2008
Efficient Frontier has released search advertising market data for the second quarter of 2008, and it showed Google growing 2% over Q2…
When Being First Isn’t Worth It
A new report from AdGooroo shows that, generally speaking, for short keywords it's not profitable to bid your way into the high…
Congressional Judiciary Committees Look into Yahoo-Google Ad Partnership
Last week the Senate Commerce Committee held a hearing on online advertising and privacy. Today, the Judiciary Committees of the Senate and…
Americans Watched 12 Billion Videos Online in May
comScore today reported that U.S. Internet users viewed more than 12 billion online videos during May 2008, a 45 percent increase from…
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