Analytics.
Big Data – Has It Blinded Us With Science?
There is never a scarcity of data in paid search. While that presents incredible opportunities for ongoing optimization, it can also present…
Using Multichannel Funnels in PPC
While fancy attribution modeling is a reality today, most companies aren’t using it. It’s expensive, and marketers don’t understand it. Multichannel attribution…
Google Analytics Adds 2 New Reports: Data Hub Activity & Trackbacks
Google Analytics has revamped its social reports. The Data Hub Activity report shows a timeline of activities and offers filtering by network,…
How to Turn Your Failed Tests into Winners!
Change can by terrifying. But great testing results can sometimes be a result of a series of bad or "failed" tests. Embrace…
Google Universal Analytics Now Open to Everyone
Google's Universal Analytics aims to help you understand how customers interact with your business across devices, give insights into mobile app performance,…
The Truth About Bounce Rate: Why Context Matters
If your website has a high bounce rate, you shouldn't panic – it doesn't mean your marketing campaign has failed. Here's how…
SEO Diagnostics: Proactive and Reactive Diplomacy
When analyzing your SEO world, it's important to make a non-biased diagnosis of your progress. Use search engines to proactively study your…
2 Deceiving Facebook Insights Metrics
Facebook Insights metrics relating to Reach and Talking About can be misleading unless you know what the data represents. Here's what to…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of…
Pinterest Web Analytics Launches for Verified Websites
Verified websites can now find out what people are pinning with Pinterest Web Analytics. The new tool will give brands a better…