Analytics.
AdGooroo Adds Three New Features to Search Marketing Tool
AdGooroo announced today at SES San Jose that they’ve added three new features to their search marketing tool, SEM Insight. One of the features is called Budget Analyzer…
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting,…
53% of Women Bloggers Willing to Share About Marketing to Women
A new survey by Ketchum shows that 53% of attendees to the popular BlogHer conference are willing to share information or feedback…
Your Baby Is Ugly
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before…
Search Spend Projected to Grow Despite Fears
The latest projections are showing that ad spend on search will continue to increase in the coming years. But those projections come…
Microsoft Steals Tiny Share from Yahoo! in comScore’s June 2009 Rankings
comScore has released their June 2009 rankings and the search market share landscape looks the same as it has for a long…
Branding, Online Reviews, and Word-of-Mouth Most Trusted Forms of Advertising, According to Nielsen
Nielsen is releasing data showing that recommendations from friends and family top the list of most trusted forms of advertising, with online…
Eye Tracking Study Shows Sponsored Ads Attract Social Media Searchers
A new eye tracking study from Oneupweb shows that search is a core element of social media sites. They did studies on…
Bing’s Search Engine Share on the Rise, Has a Long Way to Go
Hitwise has released their search engine share data for the month of June 2009. This is significant because it’s the first month…
Meaning-Making in Landing Page Optimization
We all want to create "meaning" and see the larger patterns in our tests that can apply to other circumstances. But the…
High Shipping Costs Top List of Reasons for Shopping Cart Abandonment
PayPal has released new survey data showing why online consumers leave their shopping carts behind. Survey participants were asked to tell which…
CSI, Simpsons Ad Rates Now Higher for Online than TV
For the first time in history, some television programming is demanding higher ad rates online than it is for tv. Popular shows…
Microsoft, Publicis Form Ad Partnership; Is Sale of Razorfish Involved?
Microsoft and advertising agency Publicis have formed a advertising alliance, according to ClickZ. The partnership involves online advertising as well as a…
Applying Probability to Landing Page Optimization
In the context of LPO, probability can be viewed as simply taking the best guess given the available information. The more information…
Display Ads, Social Media Marketing Grow Despite Obstacles
When the economy started going south, many expected mediums such as paid search to be the winners – if there were any…
Calm Before the Bing Storm: May 2009 comScore Ranking Remain Steady
Not a whole lot changed from April to May 2009 in terms of core search share, but it will shock no one…
Live Search’s Last Month a Bummer But Bing Shows Promise According to Nielsen
May 2009 was the last full month of Microsoft’s Live Search and it certainly did not go out with a bang. It…
What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you…
Dear Google Analytics…
I'm writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We're getting…
Facebook, Games Rank as Top Canadian Search Terms
Yesterday, we reported on d ata from Hitwise on the length of keywords in Canadian searches. Today, Hitwise has released information on…
New Version of Safari Browser Incorporates Coverflow to Search Web History
Among the many announcements Apple made at the keynote of its World Wide Developer Conference yesterday was a new version of its…
Are Competitors Clicking on Your PPC Ads?
Almost all advertisers who run PPC campaigns have had the sneaking suspicion that competitors are clicking on their ads. Wouldn't it be…
Half of Canadian Web Searches Contain Just 1-2 Words
If brevity is the soul of wit, then Canadian web searchers are hilarious. According to new statistics by Hitwise, about half of…
GM Won’t Come Back from Bankruptcy, If Searches are Any Indication
Hitwise has released disturbing data on searches for GM brands. As, I’m sure you’re aware, GM filed for Chapter 11 bankruptcy this…
Minutes Online: Facebook, Tagged and Twitter Soars While MySpace Struggles
Nielsen Online has released new data showing minutes spent on social networks for the month of April 2009. Compared to April 2008,…
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