Analytics.
Twitter’s Glass Ceilings and Its 90/10 Problem
New Twitter stats from the Harvard Business School reveal interesting demographics surrounding the popular social chat network. Unlike other social networks, it’s very male-centric and it’s more like…
Lyrics, Free Downloads are Among McAfee’s Most Dangerous Searches
Security technology company McAfee has identified the world’s most dangerous search terms. They searched 2,600 keywords culled from several of the top…
The Decision-Making Funnel, Stage 4: Action, Part 2
Each product or service category only has room for a tiny number of established leaders, and they capture disproportionate value in their…
New Version of SearchIgnite Features Click Attribution Solution
If a customer clicks on three separate links before making a purchase, oftentimes only one of the links gets credit. But with…
Microsoft, hakia Launch Contextual Ad Networks
Two new contextual ad networks are available for online publishers and advertisers. First up, Microsoft has removed the “beta” label from its…
Traffic Referral Share Drops for Paid Search While Organic Gains
Hitwise has new data out showing that the percentage of traffic referrals from paid search compared to other traffic sources has declined…
Search Market Share Remains Stable in comScore’s April 2009 Rankings
comScore has released its April 2009 search engine rankings and things remained relatively stable. The good news is that for 4 of…
Search Plus Display Still Hottest Online Ad Combo in Q1 2009
Yesterday, comScore held its State of the U.S. Online Retail Economy for the first quarter of 2009. Their data showed that search…
Google, Microsoft Increase Search Share in Nielsen April 2009 Rankings
Google search grew 7.8% and Microsoft grew 72% in Nielsen Online’s April 2009 search market share rankings. Yahoo! and AOL did not…
Hulu Grows 490% in 1 Year, According to Nielsen
Hulu has seen explosive growth since its launch last year, according to data from Nielsen Online. The online video site, which features…
The Decision-Making Funnel, Stage 4: Action, Part 1
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness, interest and desire.…
Searchme Releases Mobile App for Android
Visual search engine Searchme has released a mobile application for Android. The Android is a mobile operating system by Google that is…
Nielsen Data Shows Continued Influence of Moms Online
We’ve known for awhile that moms are a force to be reckoned with online. New data from Nielsen Online shows that the…
Webtrends Proposes Digital Marketing Measurement Standards
Webtrends is offering up The Digital Marketing Maturity Model (DM3) as a model for standards in digital media measurement. Webtrends says the…
Judge Dismisses Anti-Spam Lawsuit Against ValueClick
A California judge has dismissed a $45 million lawsuit against online advertising network, ValueClick. The suit was brought forth by an internet…
Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers
Yahoo! has made its new web analytics tool available for free to search and display advertisers, specifically those who work with an…
The Decision-Making Funnel, Stage 3: Desire, Part 2
We've been discussing the well-known AIDA conversion funnel and how it governs all Web conversions. We've already examined awareness and interest, and…
Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The…
Keywords and Site Architecture
One of the more important parts of SEO is having a well thought-out site architecture. While this topic is often discussed, how…
‘Family Guy’ Tops Internal Search List for Hulu
Hitwise has compiled a list of the top internal searches at Hulu.com. The following list is the top 10 searches during the…
Compete.com Launches Snappy New Site Design
Compete.com has updated the look and feel of their site. If you’re not familiar, Compete is a site where you can look…
Google Continues Dominance in March 2009 comScore Search Engine Rankings
comScore has released their March 2009 search engine ranking data and it should come as no surprise that Google is growing their…
The Decision-Making Funnel, Stage 3: Desire, Part 1
The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire…
YieldBuild Launches Premium Text Advertising Program
YieldBuild has announced the launch of their Premium Text Ad Program. The new program optimizes across text ads available from Microsoft pubCenter…
AdReady Offers Streamlined Online Advertising Management Suite
AdReady today announced the release of its enhanced online advertising management software. The management suite can help advertisers manage their display ad…
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