Analytics.
eMarketer Report Says Keep Video Ads Short and Relevant
David Hallerman, eMarketer senior analyst, has just written new report entitled, “Marketing to the Online Video Audience.” Although online video viewership has never been higher and marketers are…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically,…
Clearsaleing Offers Attribution Index to Help Allocate Marketing Budget
Clearsaleing has launched The American Attribution Index, designed to help online marketers allocate their marketing funds according to the most effective forms…
Online Video Streams Increase 41% in August 2009
Nielsen Online has released new online video streaming data for August 2009. In news which should surprise no one, online video streaming…
Granularity in Landing Page Optimization
Between changing a button color or font size and completely redesigning a landing page, there's a continuum of possible changes to test.…
Want to Move Product this Holiday Season? Offer Free Shipping
Hitwise has released data showing how the term “free shipping” trends over time. Not surprisingly, it tends to spark just before the…
Google Ad Exchange Launch Expected Soon
Over at our sister blog, Clickz, Zachary Rodgers has some inside information that the anticipated display advertising exchange from Google could launch…
Google Releases Visual-Based News Platform
Whenever a search engine briefs me with big news, I’ve come to wonder – “What will Google come up with to try…
Twitter Updates TOS, Paving the Way for Advertising
Twitter has updated their Terms of Service and one of the most significant updates is in regards to revenue that the social…
Putting the ‘Search’ in Research
Knowing your customer is critical to reaching them effectively, and creating the ideal environment to convert them into buyers. Fortunately, your search…
Colleges and Universities Suck at SEO According to Wordstream Study
Whenever I get the whim to consider going back to school, I, of course, turn to search. I’m often completely appalled by…
Landing Page Optimization Pitfall — Not Collecting Enough Data
In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from…
eZanga Launches Display Advertising Offering
Search and online advertising company eZanga has added display advertising to their offering. With the new addition, search marketers can maximize their…
Google Launches TV Advertising Contest
Want to win $25,000 worth of cable television advertising? Google’s giving away just that in its “TV for All” contest. All you…
Global Searches Increase by 41% Compared to a Year Ago
comScore has released global search market data showing that search is still on the rise in a big way all across the…
The Number One SEO/PPC/SMM Marketing Tip You Will Ever Learn
Have a good product. You could have a great ad position, great landing page copy, and the best conversion rate in all…
SEO Remains Steady While PPC, Email and Direct Increase
Engine Ready has released another study revealing the growth rates among various traffic referrers. While SEO showed the least amount of growth…
Blogs Increase Traffic, Links and Indexing According to Hubspot Study
Ok, you’ve heard of this blogging thing, heard it might help your business but you’re just not sure if it will *really*…
Google Insights for Search Expands to 39 Languages, Adds Features
If you don’t speak English (you’re probably not reading this), but you’ll be able to use Google Insights for Search if you…
70% of Canadians Have to Search Again
New data from Hitwise shows that Canadians are having a hard time finding what they’re looking for in search. Up to 70%…
The Art of the Landing Page: 7 Tips For Increasing Conversions
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly…
Bing Only Search Engine in Top 5 to Gain in July 2009 (And For Two Months Straight)
comScore has released their search market share rankings for July 2009 and Bing continues to gain share. In June, they gained 0.4%…
Netmining’s New Ad Network Brings Optimization to Behavioral Ads
Netmining is a website optimization company that began in Europe. It was acquired by Innovation Interactive, parent company of 360i and SearchIgnite,…
Marin Software Adds Features, Experiences Client Growth in Tough Economy
Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based…
Acquisio Acquires Landing Page Maker Emovendo
Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo’s flagship…
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