Analytics.
Searches Related to Offline Purchases Have Spiked in Recent Weeks
Hitwise is sharing some pretty interesting data about online searches for offline actions. Querying “printable coupons” and “store locator” have soared in recent weeks. Last year a similar…
Google Analytics Adds Three Features to API
The Google Analytics API was launched last April and then updated with a few more features in September. Now, developers are getting…
Biggest Online Shopping Day of 2009 Expected Today as Holiday Spending Uptick Continues
comScore has released updated data for the 2009 online holiday shopping season. The trending increase in spending has continued, largely along the…
Seniors are on the Internetz, Reedin’ Ther Emailz and Updatin’ Ther Facebooks
Seniors have been one of the fastest growing demographics on the Internet for awhile. New data from Nielsen Online shows that 6…
Consumers Have Completed About Half of Their Christmas Shopping
There are two weeks left until Christmas and consumers still have a lot of shopping to do. That’s according to data released…
2009 Holiday Benchmarks: Online Shopping is Up, Up, and More Up
This week, comScore has released important numbers as they relate to the 2009 online holiday shopping season thus far. We already know…
5 New Features from Google Analytics
Yesterday at SES Chicago, Google announced the following updates to Analytics: Annotations If you share Google Analytics information with multiple people, then…
New Google Analytics Code Snippet Part of Effort to Speed Up the Web
This week, Google has been pushing out features as part of its campaign to make the Internet faster. Webmaster Central released the…
Cyber Monday: We Know You Were Shopping Instead of Working Yesterday
Millions of people had a big case of the Mondays on the first day back to work after the Thanksgiving holiday. That’s…
Remarketing Rated as Most Underutilized Technology in Advertise.com/SEMPO Survey
Advertise.com and SEMPO are releasing the results of a survey about underutilized online marketing technologies. The survey was conducted in August and…
Cyber Monday: Not the Biggest Online Shopping Day of the Year (Yet)
Over at Focus.com, they’ve graphed out some juicy data collected by the National Retail Federation and comScore showing that Cyber Monday is…
Cyber Monday Started on Black Friday for Amazon.com
According to Experian Hitwise, Amazon.com was the top visited retail site on Black Friday 2009. Retail traffic to Amazon.com was up 22%…
Measuring Success 101, Part 2
Don't disregard fundamentals such as defining goals, incorporating benchmarks, and using tools when setting up success metrics.
Roles vs. Personas vs. Cognitive Styles
People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing…
iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and…
Bing and Google Both Gain Half Point in October 2009 comScore Rankings
comScore has released their search market share rankings for October 2009 and the news is good for both Google and Bing –…
How to Get Started on Landing Page Optimization
Tips for getting buy-in from high-level executives and other team members.
Digging into Google Analytics for Mobile Applications
Last week, Google Analytics expanded to offer reporting features for mobile applications on the iPhone and Android. But how does it work…
The Cost of Landing Page Optimization
You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance…
Google Website Optimizer Launches Over Time Charts, Experiment Management API
If you use Google Website Optimizer for your landing page testing, then you’ll want to know about a couple of important updates.…
PriceGrabber’s Holiday Consumer Spending Forecast: How Full or Empty is Your Glass?
PriceGrabber has released their holiday consumer spending forecast and it’s clear that shoppers are hankering down on the ol’ family budget. It’s…
Give Them a Chapter Online, They’re More Likely to Buy the Whole Book
At this year’s Frankfurt Book Fair, new data presented by LibreDigital shows that readers who get access to a sample chapter of…
Tips for Organizing Your Landing Page
Address these questions to ensure that visitors can access information on your landing page.
Not So Fast: Efficient Frontier’s Search Ad Data Paints a Different Picture than SearchIgnite’s
Yesterday, we reported on Search Ignite’s Q3 2009 search ad spend data. The report offered much optimism for the future since they…
IAB Report: Internet Advertising Down, Search Ads Up First Half 2009
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the state of Internet advertising. Overall Internet advertising in…
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