Analytics.
Comparison Shopping and the Pursuit of Trust
Consumers begin the purchase process with search, but it rarely ends there. Search marketing plays a pivotal role in ensuring good service throughout the Consumer Comparison Cycle.
2010 FIFA World Cup Commercials and YouTube Video Ads
The 2006 FIFA World Cup final between Italy and France was watched by a global cumulative audience of 715.1 million viewers. So,…
How Is Your SEO Strategy Really Performing?
Rankings, traffic, and CTR can be misleading. Here's how to avoid placing too much confidence in the wrong measurements.
Dissecting the Real Challenges to B2B Search
Investigating four of B2B search's biggest challenges and how to overcome them.
Measuring ROI in Social Media
The best presentation at last week’s Social Media Strategies conference in Santa Clara, CA, was the keynote by John Squire, Chief Strategy…
Beginner’s Guide to Multi-Source Attribution Modeling
How to help leverage decisions based on multi-source attribution modeling in Google Analytics, Yahoo Web Analytics, and Omniture.
Tracking Search Habits: The Mephedrone Ban
Are Brits kicking the habit, or on the verge of getting hooked? Drilling down to see what the search data tells us.
Estimating Word-of-Mouth Activity from Search Query Data
How to identify the relevant conversations by tapping into related search query activity by using Google's AdWords Keyword Tool.
Google Analytics, Conversion Tracking & Single Segment Reporting Power
There's awesome power in the simplicity of surfing Google Analytics, only studying a single conversion setting. The only limitation is your imagination.
How to Collect Data Without Alienating Clients
What's best practice for gathering information from visitors to your site and how can you then use that data to your commercial…
UK Election 2010: Betting on the Outcome
One of the differences between UK Election 2010 and American politics is betting on the outcome. In the UK, the Telegraph’s UK…
UK Election 2010: What Does Dan Berman Think?
When it comes to predicting the outcome of the UK Election 2010, I want to know what Dan Berman thinks. Who is…
Going to SES Toronto 2010 to Keep Up-To-Date with Industry Trends and See New Products and Services
I grew up in Buffalo, New York, and Detroit, Michigan. So, I learned at an early age about the similarities and differences…
Is E-mail Marketing One of Your Online Marketing Goals?
E-mail marketing has a huge part to play as an online marketing tool. Some tips on how to avoid some common mistakes…
Which Markets Are the Biggest Users of Apple Products?
Okay, so I’m a PC guy, not a Mac guy. But I’ve just seen a study from Experian Simmons that answers the…
Americans Conducted 15.4 Billion Core Searches in March 2010
According to comScore qSearch, Americans conducted 15.4 billion “core searches” in March 2010, with Google accounting for 65.1 percent search market share.…
Forrester Research Reports on “The Best and Worst of Paid Search in 2009”
Do you know the biggest search marketing challenge facing the search industry? Forrester Research thinks it does. Forrester has just published a…
Conductor Study Reveals Leading Internet Brands’ Natural Search Visibility is Poor
Conductor released a research report today on the search visibility and optimization effectiveness of the Internet Retailer 500 (IR 500). The report,…
Hitwise: Ask Share of Searches Increases for Fourth Straight Month
Experian Hitwise announced today that Google accounted for 69.97 percent of all U.S. searches conducted in the four weeks ending March 27,…
Online Video Viewers: The Young, the Hip, and the (Slightly) Well Off
According to new research from GigaOM Pro, online video viewers tend to be young, rich early adopters. Written by TDG analyst Michael…
Social Networking Habits Vary Considerably Across Asia-Pacific Markets
comScore has released its latest report on social networking activity in the Asia-Pacific region (excluding China). The study found that 50.8 percent…
.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising
Last week, .Fox Networks (pronounced “dot-fox”) and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation’s 2010…
4 Top Free Real Time Search Tools
A look at some free real time search tools that anyone can access and use.
YouTube Mobile Site Now Serving Ads
YouTube experienced 160% growth in traffic to their mobile site in 2009. So, they’ve decided to capitalize on all that traffic and…
Experian Hitwise Reports Bing Increases Market Share for Third Straight Month
Experian Hitwise today announced that Bing’s share of searches has increased for the third straight month. In other news, Google accounted for…
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