Analytics.
3 Ways Merging Google AdWords & Analytics Can Improve PPC Results
Integrating Google AdWords and Analytics will help you reach a higher level of analysis beyond impressions, clicks, conversions found in AdWords. Start…
How to Use Google Analytics Campaign Reports
Promoting a website? You'll be interested in seeing where your traffic comes from then. This post is here to take you through…
gShift Gives Content Marketers More Ways to Mine Twitter Keyword Data
SEO software company gShift has announced a new way for its subscribers to mine valuable data from the conversations a brand’s audience…
How to Find Keyword Conversions by URL Using Google Webmaster Tools
Use this walk-through to learn how to get keyword to landing page data by using the Google Webmaster Tools Top Pages report…
Google+ Pages Dashboards Now Link to Google Analytics
If your company's Google+ page links back to your website and your site also uses Google Analytics, a Google+ card will appear…
Understanding Search Analytics: Making Better, Data-Driven Decisions
At Covario's INFLECTIONPoint event last week, several marketers gathered to talk about search analytics today, how to get a handle on tracking…
How to Make the Most of Google Analytics Acquisition Reports
Understanding how users reach your website is fundamental to planning your marketing activity and increasing relevant traffic to your website. The place…
Understanding Seasonality in Search
A good analytical organic search tactician should do their homework in year-over-year by month analysis and not simply in month-over month ongoing…
The 3Ps of Content Measurement: Page Rank, Traffic & Engagement
Understanding content at a page level gives you a bird's eye view of what resonates with a brand's audience and drives conversions.…
2 Essential Pivot Table Skills for Marketers: Summarizing Data and Calculated Fields
You poured data into a pivot table. Now what? Make them smarter. Here's how to use Summarizing Data and Calculated Fields in…