PPC.
Learn How to Conduct Effective & Thorough PPC Audits at #SESCHI 2012
Want to learn how to inherit paid search campaigns and get them started on a new, exciting path to success, and how…
Guidelines for Running a Successful Competitor Brand Name Campaign
Bidding on competitor based keywords is often a highly debated paid search strategy. While some may frown on it, there is plenty…
Use Empathy to Create Breakthrough PPC Ads
Desperately seeking inspiration or to obliterate writer’s block and create relevant and engaging PPC ads? Creative breakthroughs generally come from two places:…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…
How to Structure Your AdWords Account for Optimal Split Tests
Split testing is a powerful way to trial two or more options for an element of your campaign and be reasonably confident…
5 Myths About Search Data
The notion that Google owns all the data is just one of a number of myths about search data. Google is just…
LivePerson Says Bouncing is Single Worst Action a User Can Take
LivePerson's latest product is Keyword Lift, which analyzes your paid search activity and suggests strategies to "intercept" users on your website to…
Holiday Season Search Trends of Top U.S. Retail Brands
With the holiday shopping season upon us, retailers will begin shifting their budgets to correspond to the change in the outlandish, sale-fueled…
Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns…
Google Launches AdWords Credit Card for UK SMBs, Expands in U.S.
Google has extended the AdWords program that offers advertisers a credit card with rates of 8.99 to 18.99 percent. Now, SMBs in…