PPC.
Are Amazon Text Ads a Promising Alternative to Product Ads?
It's been announced that Amazon Product Ads will be discontinued and Text Ads will be introduced to take their place. How will…
Maximizing Profit in Shopping Campaigns
Search marketing shopping campaigns like those used for Google Shopping can improve strategy and increase profit by utilizing the economic principles of…
5 Tools for Finding High-Value Long-Tail Keywords
Valuable doesn't necessarily mean expensive. Relevant long-tail keywords are often cheaper and lead to more conversions; here are five tools to help…
AdWords Dynamic Structured Snippets Are Here and the Results Are Mixed
Appearing differently than Google intended, dynamic structured snippets have started showing up in AdWords campaigns and possibly point towards a trend in…
4 Reasons Your PPC Spying Tool Needs to Monitor Competitor Sales Funnels
Learning from larger advertisers and monitoring threats in competitors' landing pages are just two benefits of using PPC spying tools to monitor…
What’s In a Keyword? 5 Essential Strategies to Streamline Your PPC Campaigns
Every search marketer should do some keyword maintenance from time to time. Separating your superstars, and using Google's Keyword Planner and Search…
3 Tips For Addressing the Rising Cost of Branded CPCs
While CPCs are on a decline, branded CPCs are on a rise. Reviewing Quality Score and competitors, and bid optimization are a…
Winter is Coming: How to Prepare for Holiday 2015
The holidays are quickly approaching, and while mobile and cross-device tracking continue to be important, social buy buttons, Instagram ads and Gemini…
5 Best Ad Copy Test Procedures To Stand By
It's paramount for every PPC professional to test their retail ad copy. This columnist recommends doing one test at a time for…
4 Red Flags When Hearing a PPC Agency Pitch
Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but…