PPC.
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to people, not just search queries. The…
AdWords Performance Grader Tool Touts More Accurate PPC Data Reports
WordStream has updated their AdWords Performance Grader, released in August, 2011. Peer report data is now more accurate, as the tool has…
Con Artist Shares Inside Story of Google Pharmacy Ad Sting
In a letter to the Wall Street Journal, career con man David Whitaker spilled the beans on his experience as undercover operative…
7 Steps to Prepare For the Search Alliance in the UK
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of…
3 Ways Local Small Businesses Can Use PPC
Local small businesses rarely use Google AdWords to its full potential. AdWords can be a powerful tool to generate instant traffic. You…
12 Awesome Tactics for Crazy Productive PPC Meetings
For PPC managers, hosting awesome meetings/calls is mission critical. Implementing these tactics will provide you the chance to control the conversation and…
Paid Search Ads Bring Big In-Store Results [Study]
A two-year study has found that for every $1 of ecommerce revenue generated from paid search, retailers could expect another $6 of…
How Google Made $37.9 Billion in 2011
How does Google make money? A new analysis by Wordstream looks at who contributed the most to Google’s 2011 revenues, based on…
Is Your Facebook Ad Image Worthy of People’s Attention?
If your Facebook ads could talk, they’d probably scream “LOOK AT ME!” But they can’t, leaving it up to you to do…
AdWords Search and Display Networks Will Soon Get Impression Share Metrics
Google will soon add impression share metrics for its search and display networks – a long awaited addition. Impression share is the…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
Google Dominates Global Paid Search as 2011 Holiday Online Shopping Sets New Records
2011 saw the biggest retail e-commerce holiday spend in history, totalling $37.2 billion, with paid search budgets and CTRs up significantly over…
How to Win the PPC Championship
In PPC, it’s great to grab one of the premium positions above the search results – but you can still score (i.e.…
Build Stronger PPC Client Relationships Through Better Communication
Communication can take many forms. Phone calls. Emails. Reports. For every client, you should be transparent, have a plan in place, and…
The Art of Winning on AdWords – Lessons from Moneyball
Campaign cloning is a great way to discover truths that hide in aggregated statistics. Applying Moneyball scrutiny to your account will help…
Google Profits From Illegal 2012 Olympics Ads
Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers. These ads have since been removed, as have ads…
Christmas AdWords Activity
Information on how the populace at large behaved and interacted with AdWords ads by day during the holidays. Christmas traffic was much…
Is Your Facebook Ad Image Worth A Thousand Words?
They say a picture is worth a thousand words. So when you’re stuck with a 160 character limit in a Facebook ad,…
4 Key Trends That Will Drive Financial Services PPC in 2012
With more tools, brands will be able to reach their consumers and compete in these tough economic times. Smart search marketers will…
7 PPC Resolutions to Keep You Focused and Inspired
How do you and your team stay focused, innovative, and passionate about your PPC campaigns? These seven resolutions will help you stay…
43 Paid Search Signals You Need To Understand
Google and advertisers incorporate at least 43 signals that answer six fundamental questions to value and satisfy the search and searcher. Here's…
Acquisio Acquire ClickEquations; Partner with Channel Intelligence
Acquisio have acquired ClickEquations for an undisclosed sum from Channel Intelligence and struck a strategic alliance which will see Channel Intelligence and…
Kantar Media Reports Paid Search Spend Tumbled in 2011 [Study]
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet…
Facebook Sponsored Stories Coming to the News Feed
Facebook is preparing to roll out Sponsored Stories in the news feed. The ads will roll out gradually from January, allowing brands…
Extreme Makeover – PPC Account Edition
Your PPC account is no different from a home. Sometimes you need to remodel and sometimes you’ll have to tear it down…
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