PPC.
How to Schedule Dayparting on Google AdWords
All businesses have specific time periods in which they are more profitable than at other times. Here is a guide to ad scheduling so you can daypart your…
How to Know When You Should Advertise to Tablet Users
Tablet computers are changing the way we search, shop, and play online. To reach and influence your tablet-using prospects, you must understand…
Google Now Owns 44% of Global Advertising Market
ZenithOptimedia reports that Google now owns 44 percent of the global ad market and predicts global ad expenditure will grow 4.7 percent…
Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization
BoostCTR’s crowdsourced ad creative optimization is coming to Marin Software customers, as a result of their new partnership. BoostCTR has a network…
The Bid Management Recipe
If you want to start applying bid management to your AdWords campaigns to optimize for conversions, you're going to need certain ingredients…
AdWords Editor Adds Top-of-Page Bid Estimate Support
The latest AdWords Editor update, 9.7.1, includes top-of-page estimates via Automated Rules, the ability to manage bids based on these estimates, as…
3 PPC Ad Tips Inspired by Infomercials
Search marketers can learn lessons from successful infomercials: winning PPC ads make your product/service look effortless, make prospects visualize using the product/service,…
WordPress Launches WordAds – Because ‘You Deserve Better Than AdSense’
A partnership between WordPress and Federated Media gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers,…
Top vs. Other PPC AdWords: CTRs Drop, Costs Per Conversion Climb
Were some PPC pros right to be concerned about how their ads would perform at the bottom of the page – despite…
adCenter Introduces Multi-Metric Trend Graphs
Over the past years adCenter performance history has been a bit hard to understand, let alone access. This has now changed with…
Negative Keyword Functionality Now Available in adCenter
Exact match negative keywords are now live in adCenter. This release is expected to help simplify account management, performance, and work much…
Make Sure You Don’t Get the Black Friday Blues
A last minute Black Friday checklist for search marketers: beat the Google AdWords holiday rush, keep a backup evergreen ad in each…
Microsoft adCenter Upgrades for 2011 Holiday Season
Microsoft adCenter upgraded their reporting tools, features, and user interface. Microsoft believes these new changes will help advertisers to understand their accounts…
Google Product Ads Now Show 5 Products
Google announced an improvement to its Product Ads: the ability to show up to 5 different products at a time.This improvement will…
Not Sure Where to Spend Your PPC Dollars? Try Google Insights for Search
Google's Insights for Search, while far from perfect, provides information that is easy to get at and can help you save a…
Siri, What Can You Teach Search Marketers?
Who, what, where, when, why and how queries offer valuable insight and better understand your consumer’s needs. Harvest the user intent by…
Occupy Wall Street: How News Publishers are Missing an Opportunity for New Readers
Publishers who deliver Occupy Wall Street content can benefit from more viewers, more ad sales, and best case scenario, more permanent return…
Social Signals in PPC: Google’s +1 Feature is Getting Better
Google has expanded the available +1 features. Now you can show +1 buttons on Display Network ads, you can connect Google+ brand…
Trada Launches Crowdsourced Facebook Ads Marketplace
Trada just launched a new Facebook Ads marketplace, adding graphic designers to their paid search crowdsourcing system. Agencies and SMBs can increase…
Conversion Tracking vs. Google Analytics Goals
Conversion tracking is a must-have. If you can, you should. In AdWords you have a choice to use the built-in conversion tracking…
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports…
Why These Ads? Google Explains Ad Targeting, Allows Blocking
When you search a query in Google you will see in the top right corner of the ad "Why these ads?" This…
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test…
Advanced PPC Optimization Techniques for adCenter: Filtration and Quality Score Considerations
Understanding how adCenter filtration works is another tool in your optimization arsenal. Learn about keyword vs. parameter insertion; ad rotation nuances; how…
Google AdWords Opens Premier SMB Partner Program
In addition to its Partner and Certified Partner programs, Google AdWords is now releasing a Premier SMB Partner (PSP) program that connects…
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