PPC.
US display ad spend will overtake search ad spend in 2016… wait, what?
In news that will possibly contradict what you assumed about display advertising, in 2016, digital display ad spending will surpass search ad…
Three off-the-beaten-path ideas that PPC pros should think about in 2016
Here I'll be showing you three areas you may not be thinking about, that ultimately impact your customer’s journey – even though…
Four simple paid search resolutions for 2016
With paid search, the New Year is a great time to reflect on things to improve with your campaigns. Here are four…
10 of the most popular SEW guest articles from 2015
A compilation of the most popular articles from Search Engine Watch guest contributors in 2015.
Dedicated thank you pages are no longer optional for PPC
Are there technically ways to get around having a dedicated Thank You page on your site? Sure, it's come time to quit…
Three ways we failed at B2B PPC in 2015
Nobody’s perfect and heck, let’s be real, B2B PPC can sometimes be even more challenging and have even more gray areas than…
Customer journey from search to checkout – Star Wars: The Force Awakens tickets
In which we take a look at the experience of searching for a product, looking at a brand's paid search ad for…
Brand name bidding: should you buy ads for your brand terms?
Why do brands bid on their own brand terms? Is it a good idea, or a bad one? Aren’t you just paying…
What are the busiest times for stores on Black Friday?
If you want to avoid the crowds on Black Friday, avoid shopping between 2pm and 4pm. At least, thats what Google's location…
Google announces new store visit metrics in AdWords
Google has today announced new features for its store visits metric for AdWords users.