PPC.
Google Refreshes AdWords Location Targeting
The Locations Targeting interface is getting a makeover in AdWords. Google is trying to make it easier for advertisers to navigate and obtain more detail on potential target…
The 4 Pillars of a Successful PPC Campaign
Every now and then, we all need to remember the basics that are the framework behind every successful PPC campaign. If you’re…
Phone Through Rate is new AdWords Ranking Factor
Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in…
Google AdWords Express Now Available in UK, Germany
Google announced that AdWords Express, launched in the U.S. in July, will now be available to all UK and Germany advertisers. Local…
Google Opens Dynamic Search Ads Program
Google has announced Dynamic Search Ads. Google will index your site frequently for changes, take the keywords from your website, and generate…
Frequency Capping in AdWords Retargeting Campaigns
Retargeting, by its nature, is a powerful tool. However, you must remember that no one likes to be harassed. In fact, if…
25 Tips For Giving Your PPC Campaigns a Boost
Paid search or PPC advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. Consider…
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the…
Google +1’s Arrive on Display Ads
If you are running ads in the Google Display Network, you should begin seeing +1 buttons and annotations on all your ads.…
Inside Google’s Debate Over Search Retargeting
Staffers in Google's display ad operation are frustrated. They can't leverage search queries to create customized ads outside the search environment. Why…
PPC Bid Optimization Without Conversion Tracking
Having a lack of good conversion data is no excuse for not optimizing bids in a campaign. The campaign can still perform…
Baidu Launches International Marketing Efforts
Dominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new…
PPC Ad Optimization: This Week, Don’t Diss the Tweak!
It’s psychological change in the prospect, not the physical change in the ad, that’s important to results. Always make sure you’re cycling…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
Understanding the specific nuances involved in how adCenter approaches broad matches (as opposed to Google AdWords) will help you better optimize your…
9 Not-So-Great Points About Adwords Sitelinks
Google AdWords’ Sitelinks are a powerful optimization tool for any PPC account – one you should be using, if you aren't already.…
Google Looks to Cash in with YouTube Channels, New Circular Ads
Google is looking to celebrity power and regular high quality program to draw big budget advertisers to YouTube. They’re also launching a…
6 Tactics for Awesome ROI on LinkedIn Ads
The folks on LinkedIn are professional, so your ads and landing pages should look professional, too. Follow these tips and tactics, and…
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
Search advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same…
Marin Next Makes Advanced PPC Budget & Bidding Recommendations
Alongside the release of Marin Next, a recommendation engine for their online advertising management platform, Marin Software offers tips on budgeting, campaign…
4 Quick Ways to Audit Your Paid Search Account
Poor structure and bad campaign settings can cost you hundreds or thousands of dollars per week. Auditing helps to catch bad habits…
3 Steps to Happy Holiday SEM Returns
For many, Q4 is a make or break time of year. Without proper PPC planning and strategy, it can lead to little…
Interflora Ruling: Trademark Bidding is Fair Game in UK
A ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for…
Google +1 Button Coming to Web, Mobile Display Ads
The +1 button is coming to Google display ads to prominently display social network endorsements and user photos on paid advertisements. This…
Is Google’s AdWords Express Right For You?
AdWords Express is an appealing option to small, local businesses on a shoestring budget, but it's important to determine if this is…
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