PPC.
Google Unveils New Metrics for Brand Marketers
Digital marketers praised Google's new measurement tools designed to measure whether an ad has actually been viewed – called Active View and…
Paid Search Revenue Hit $14.8 Billion in 2011, Up 27% [Report]
Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the record $31 billion of all online…
PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts
Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click…
Automated Alerts – Robotic Guardian Angels of PPC
When managing PPC campaigns, it’s good to have someone watching out for us just in case something goes awry in a campaign.…
3 Dos & Don’ts to Spring Clean Your Facebook Ads
Spring cleaning is on everyone’s mind these days, so if you’re gonna go all Martha Stewart on your basement, give your Facebook…
Where to Land the Best Paying PPC Jobs [Infographic]
Looking for a career in the pay-per-click (PPC) advertising field? New York City and Chicago have the most open PPC positions, but…
adCenter to Add Broad Match Modifier
The adCenter product team is set to deliver an important improvements that will bring adCenter even closer to Google AdWords parity and…
4 Reasons Your Search Team Should Manage DSP Campaigns
It is often said that Demand Side Platforms bring the search marketplace to the display media landscape. If DSPs look, feel and…
5 PPC Account Optimization Tactics
Falling into the complacency of ongoing optimization with your search accounts can leave opportunity and money on the table. A close evaluation…
Google’s Rosetta Stone AdWords Woes Continue as Case Reopened
Part of Rosetta Stone’s trademark infringement lawsuit against Google Inc., dismissed in 2010, have been revived by a federal appeals court. Google…