PPC.
Google Launches New AdWords Targeting Option: Congressional Districts
A new Google AdWords targeting option allows users to target by Congressional district, using data from an API that geocodes addresses rather…
How to Conduct a PPC Audit in 5 Minutes
Got five minutes to spare? Learn how you can quickly and effecitely audit your PPC account against these five metrics to get…
5 Overlooked PPC Keyword Research Tools
Keywords are the building blocks of nearly all search-based PPC campaigns. But these free tools are often overlooked in the PPC keyword…
5 Major Mistakes to Avoid When Managing the New Google Shopping
Setting up Product Listing Ads (PLAs) and Google Shopping can be a complicated process. This article outlines some of the top mistakes…
Global Digital Media Spend Forecast to Grow 18% in 2012
Global digital ad spend, previously expected to grow 16 percent in 2012, will actually increase 18 percent, representing a 20 percent share…
The Other Side of PPC: Dealing with Clients
When dealing with PPC clients, you might encounter several potential pitfalls. Here are some pointers on how to make clients feel like…
Running Lean With AdWords
No question that Google AdWords is, as Ash Maurya says, the perfect traffic source for optimization and scaling. But it’s still the…
8 Experiments to Restore Your Faith in PPC Ad Testing
With positive vibes and a boatload of testing and optimization tips and tricks, nothing should stop you from starting a test today.…
How To Write the Best PPC Ad Copy & Beat Your Competitors
While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier…
Paid Search Growth Slows, Mobile Spikes in Q2 2012
Paid search spend continues to grow, though not as rapidly as in recent quarters. Paid search spend on mobile increased dramatically, while…