PPC.
Google Allows Users to Mute Display Ads
For customers who no longer want to see a certain display ad, [x] marks the spot. Google has announced a new icon,…
3 Tactics for Demographic Targeting on the Google Display Network
Targeting users via psychographic and demographic information on the Google Display Network is nowhere near as easy as Facebook. But with some…
Tell Me Three Times: A 3-Pronged PPC Balance System
Don’t rely on your AdWords, adCenter, or Facebook PPC data exclusively for data on the health of your account. Instead, achieve feedback…
Google AdWords Adds Flexible Reach Targeting to Display Network
Flexible reach settings will now give you more control over your settings at the ad group level for the Google Display Network.…
3 Tips to Make Your Facebook Ads Stand Out From the Herd
For average Facebook users, most ads are simply invisible. To make your ads stand out, you need to turn them into what…
How to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can…
Google Shopping Weapons Ban Has Gun Enthusiasts Up In Arms
Guns and accessories, ammunition, knives, and other weapons are no longer allowed in Google Shopping listings. The ban is part of Google’s…
3 Ways PPC Averages Lie
There’s an old adage that says “averages lie.” Nowhere is this truer than with PPC data. If you’re focusing exclusively on averages,…
Google & Ecommerce: 10 Things Business Owners Need to Know Before July
Fifty percent of Google Product Search traffic will be switching to paid Google Shopping by July 28. Online merchants who aren’t ready…
Innovative Retargeting Tactics
The following uses of retargeting allow you to target potential customers based on their interactions with your content, social media profiles, or…