- 913
- articles
- 2004–2008
- on Search Engine Watch
- Industry
- most covered
rumo
2005
Don’t Overlook B2B Search Engines for Search Marketing Opportunities
Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is…
A Snapshot of the Search Marketing Industry
A new study by Jupiter Research and iProspect looks at several aspects of the search marketing industry, and draws some…
One Strong Cuppa Joe
Consummate campaigner Juan Valdez, along with the GEICO Gecko, took home the “top icon” title, winning the surely very scientific…
Down the Rabbit Hole with Microsoft
Bloggers (and presumably gamers) are abuzz over a European-targeted Web site to promote Microsoft’s Xbox 360. Site visitors follow a…
Google Looking More Portal-Like
Google has struck its first deal to promote TV programming through video content on its site. The search company is…
A Behavioral Network for Branding Campaigns
Tacoda’s CPM-based behavioral ad network, which the company talked about in April, officially launched today. Called Audience Networks, it boasts…
FirstGov Switches to Vivisimo & MSN
FirstGov, the official U.S. government information and services portal, will soon be powered by Vivisimo and MSN Search. Since 2002,…
Avoiding Holiday SEM Blunders
The holiday season will soon be upon us, and it can be a fantastic time for search marketers, provided you…
Search Marketing Spend Increasing at a Healthy Clip
A new survey from Marketing Sherpa reports on current and projected spend for search engine optimization and paid search campaigns.…
Pay-per-Call: Hype vs. Reality
Pay-per-call advertising is being touted by many as the next big thing in search marketing. With eBay justifying its recent…
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