Tacoda’s CPM-based behavioral ad network, which the company talked about in April, officially launched today.
Called Audience Networks, it boasts approximately 60 million uniques on 800 or so Web sites. Early advertisers include Delta, TGIFridays, Radisson, Western Union and eBay; and two thirds of clients have renewed. A longer list of participating sites can be found in the news release.
Google spam update finished rolling out on October 8 after nearly two weeks, far longer than past spam updates, with heavy volatility reported on several dates.