The holiday season will soon be upon us, and it can be a fantastic time for search marketers, provided you make all of the right moves, says Kevin Lee.
Though many marketers are doing a lot of things right, they’re also setting themselves up to make some serious blunders this holiday season. Some best practices could easily replace those blunders.
Kevin offers a checklist of these potential blunders along with “power tips” to turn each into a best practice for search marketing in his latest ClickZ column, Turn Holiday SEM Blunders Into Best Practices.