In the short term, there’s limited inventory. Publishers with good video content will luck out, and be able to sell at high CPMs.
The methods for buying and distributing video ads are just getting developed too.
Meanwhile, video audiences continue to skyrocket. Emarketer says that viewers who watched at least one video per month will leap from 107.7 million last year to 123.4 million this year.
Video ads won’t be small potatoes for long, as the advertising community gears up.
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.
