Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell.
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is the install.
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views totaled 26.9 billion. The number of video ad views is up 195.6 percent compared to January 2013.
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew to 26.8 billion from 10.5 billion during the same period, according to comScore data.
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start using display inventory to its full potential. Here are five advancements and changes we should expect in the RTB space.
Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads. Earned views, earned view rate, and earned subscribers are a few of the metrics now available for video ads.
Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video sharing since 2006.
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video Ads Chart – an annual ranking of the year's most socially-shared video ads – which was released today by Unruly.
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content videos in October 2013, while the number of video ad views totaled 24.5 billion that month.