video ads.
B2B paid search forecast: What to expect in 2021
With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.
Google Panda and the High Risk of Using Aggressive or Deceptive Advertising
Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid,…
Mobile App Metrics: Attributed Install vs. Assisted Install
To stay ahead of the curve, mobile app marketers need to be looking beyond top-level metrics. One of these top-level metrics is…
Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot
According to comScore, 183.8 million Americans watched 48.7 billion online content videos in January 2014, while the number of video ad views…
5 Social Media Advertising Trends to Watch for in 2014
2013 has been an incredible year of growth for social media advertising, with new features, targeting options, and channels to explore. But…
Video Ad Views Have More Than Doubled Since Last Year
Americans watched 47.1 billion online content videos in November 2013, up from 40 billion in November 2012. Meanwhile, video ad views grew…
5 Predictions About Real-Time Bidding in 2014
If 2013 wasn’t the year of RTB, 2014 has absolute potential to be the year advertisers and publishers get onboard and start…
Google Adds Earned Actions in AdWords Reporting for YouTube Advertisers
Google has added several new columns to Adwords reporting for video advertisers, to help them better understand the impact of their ads.…
Branded Video Sharing Almost 50 Times Higher Than 5 Years Ago
Video ad sharing has increased almost 50x over the last eight years. Unruly’s latest interactive infographic visualizes the explosive growth of video…
Top 20 Most Shared Video Ads of 2013
Dove Beauty Sketches, created by agency Ogilvy Mather for the Unilever personal care brand, tops the 2013 Top 20 Global Social Video…
Make Way for YouTube Partner Channels in Online Video Rankings
The latest data from comScore showed that 189 million Americans, 87.1 percent of the U.S. Internet audience, watched 49.1 billion online content…
AOL Races Past Google to Becomes Top U.S. Video Ad Property
In September 2013, 188.7 million Americans watched 46 billion online content videos, while the number of video ad views totaled 22.9 billion.…
AOL Climbs into 2nd Place in Online Video Content Ranking with 71 Million Viewers
In August, 188.5 million Americans watched 46.7 billion online content videos, while the number of video ad views totaled 22.8 billion, according…
Google Brings TrueView Video Ads to Online Games
Google is bringing skippable video ads to online games. Calling TrueView ads among its most successful, Google is now supporting the in-stream…
48 Billion Video Views, 19.6 Billion Ad Views in July
According to comScore, 187 million Americans watched more than 48 billion online content videos in July. YouTube's U.S. audience swelled 6 percent…
Google Analytics Expands Attribution Capabilities for Premium Users
Hang on to your seats, data lovers. Google Analytics has announced a new way for examining the multiple touch points customers make…
7 New YouTube Features for Partners, Content Creators You Might Have Missed
YouTube has rolled out several new features for YouTube Partners and Content Creators in just the past few weeks. This includes adding…
Video Ad Views Surge to Record 20 Billion in June
In June, 183 million Americans watched more than 44 billion online content videos, while the number of video ad views surpassed 20…
Want Your Video Ads to Go Viral? Stop Trying to be Funny [Report]
Unruly reports the two most popular video ads from this year's Super Bowl attracted the most shares on Facebook, Twitter, and blogs…
AOL Jumps to 3rd Place in Online Video Content Ranking
According to new data from the comScore Video Metrix service, 182 million Americans watched nearly 41 billion online content videos in May…
7 Great Sites To Learn Online Video Skills
Summary: If you know little or nothing about video production, where do you start and how difficult is it likely to be?…
Branded Videos Shared More Than 500,000 Times Every 24 Hours
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand…
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…
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