video ads.
Branded Videos Shared More Than 500,000 Times Every 24 Hours
New research demonstrates that social video recommendations significantly impact traditional brand metrics. Enjoyment of a video correlates positively with all tested brand…
Video Ad Views Hit All-Time High: 13 Billion
The latest data from the comScore Video Metrix service shows that 182.5 million Americans watched 39.3 billion online content videos in March…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of…
AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier
AdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how…
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower!…
Only 23% of Brands Are Using Online Video Advertising
A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively.
Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%
A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…