video ads.
Coming Soon: Skippable YouTube TrueView Ads
YouTube is set to premiere a new kind of advertising called TrueView, which lets users either choose between three different ads, or skip them completely. “Some advertisers had…
Google Gives Sneak Peak of New Video Ad Formats at IAB’s MIXX Event
Yesterday, Neal Mohan, Google’s vice president of product management, and Barry Salzman, Google’s managing director of media and platforms, gave a keynote…
Facebook Is A Major Video Ad Player And Zynga Its Secret Weapon
Facebook is turning out to be a major video destination although it’s not what the social site is best known for. Indeed,…
U.S. Q1 Online Ad Revenues Hit Record $5.9bn As Market Looks Up
Online advertising revenues hit a record $5.9 billion in the U.S. in the first quarter, reflecting an uptick in the country’s economy…
Google Updates AdWords Editor
A new version of Google’s AdWords Editor has been released. Version 7.6.1’s new features include: Ad scheduling and advanced location targeting Add/Update…
YouTube Tests Skip Button on Pre-Roll Ads
Over at our sister site ClickZ, Zachary Rodgers has the news on a new YouTube test where a “Skip” button is added…
Is YouTube’s Lack of Profitability a Myth? (And If So, Does Google Perpetuate It?)
The idea that YouTube makes no money for Google is widely held by many. Even yours truly falls for it entirely too…
Google AdSense Says Goodbye to YouTube Video Feature
Google will no longer be offering YouTube video ads in AdSense. Apparently, the feature hasn’t performed as well as AdSense had hoped.…
YouTube Changes the Names of Some Features
YouTube has announced a name change for some of the features on its site. They are as follows: Spotlight Videos – These…
IAB Releases Video Player-Ad Interface Definitions Guidelines for Public Comment
The Interactive Advertising Bureau (IAB) has released Video Player-Ad Interface Definitions Guidelines (VPAID) for public comment. The guidelines can be found at…
Every Picture Tells a Story: Non-text Contextual Ads
Like contextual text ads, image ads must distract the user and sell a product quickly. See four examples of image ads that…
Contextual Advertising Best Practices: Banners and Video Ads
Google AdWords reinvented the text ad. Now: banners, video ads, animated banners.
Google to Offer AdSense Video Units
Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites. The AdSense…
Google to Test Video Ads on SERPs
Google has begun testing video ads on its search results pages, according to a report in the New York Times. Marissa Mayer,…
Tighten the Coupling: Text Ads and Videos
As online videos and their consumption continue ramping up, we should consider this coupling as more than an afterthought. There must be…
blinkx launches contextual online video search ad platform
The video search engine blinkx today announced its new advertising platform, AdHoc, billed as “the first contextually relevant video advertising platform.” The…
Google Testing AdSense for Video
Google has announced a pilot with a small group of publishers to test streaming video ads. Writing on the Inside AdSense blog,…
Local Video Advertising on the Move
After catching my breath after The Kelsey Group’s Drilling Down on Local ’07 conference (and catching up with other things), it’s (finally)…
NewsCorp-NBC Deal Matters, But Not As Google-YouTube Killer
No one can argue that well-produced entertainment will draw an online crowd. If there’s interesting product available online, then visitors or viewers…
Get Some Video Ad Accountability
The biggest players are still scratching their heads about how to define and quantify accountability, based on what we heard at ClickZ’s…
More Search Engine Wishes
In his ClickZ column today, Kevin Lee continues his look at Search Engine Wish Lists, with requests for search engines for things…
Mobile, Video Search Ads Set to Grow?
After digging deeper into the results of its “State of Search Engine Marketing 2006” report, SEMPO has revealed that a majority of…
Search Engine Advertisers’ Wish List
In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List — changes that search engines could implement to…
MTV Networks Demands YouTube & Google Remove Unauthorized Videos
A Viacom spokesperson called me a few minutes ago, breaking this news, and sending along an official statement. Today, MTVNetworks and its…
What about Targeting Video Ads?
According to MediaWeek, “Analysts and agency executives envision a new ad system that would use sophisticated targeting techniques to create ad messages…
Page 3 of 4