video ads.
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…
5 Easy Tips to Boost Conversions from YouTube Ads
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…
Video Ad Views Grow 117% Year Over Year
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video…
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
ModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as…
Metacafe Morphs into Entertainment Network for M.E.N.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for…