video ads.
Be A PPC Leader in 2013: 5 Top Trends
People are always looking to the future marketing trends for new possibilities, opportunities, and growth potential. But don’t just be a follower! Be ahead of the trends in…
LinkedIn Launches Video Ads
Video ads are coming to LinkedIn. The professional-focused social networking site announced that its LinkedIn Ads platform is now capable of delivering…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…
YouTube TrueView Ads a Recipe for Success for BBQGuys
By keeping costs low with TrueView ads, the ShoppersChoice.com team has been able to purchase relevant, generic video keywords, which has raised…
YouTube Brings TrueView Ads to Mobile
YouTube's pay for engagement ad model, TrueView, is now available to target mobile devices via AdWords. Currently TrueView ads only work on…
5 Easy Tips to Boost Conversions from YouTube Ads
When done right, TrueView In-Search and In-Display videos can offer a very competitive CPA and high return on ad spend. These five…
AdWords for Video: The Good & The Bad From a Video Ad Junkie
To some extent, AdWords for Video has made the video ad campaign creation process simple. In other cases, it throws out the…
Video Ad Views Grow 117% Year Over Year
180 million U.S. Internet users watched nearly 36.6 billion online content videos in May 2012, according to comScore Video Metrix data. Video…
Google AdWords for Video Launches with Improved Targeting on YouTube
Google AdWords for video is out of beta and aims to bring the analytical power of paid search advertising to video content…
comScore Charts YouTube’s Volcanic Eruption as 2nd Leading Video Ad Property
In March 2012, 181 million U.S. Internet users watched online content videos for an average of 1,304.8 minutes per viewer. Americans viewed…
ModCloth Converts Customers into Brand Evangelists with YouTube
In the fickle world of fashion, finding, engaging, and retaining brand devotees online is not easily stitched together. But YouTube helped one…
The Definitive Guide to AdWords Display Targeting
AdWords' biggest advantage over other display networks is the extreme granularity of targeting available. There is no reason it can't work as…
Metacafe Morphs into Entertainment Network for M.E.N.
Featuring exclusive, original, curated short-form videos, Metacafe is working to meet a demand for entertaining content and is creating scalable ways for…
The Top 20 Global Social Video Ads of 2011 From Unruly
Unruly has announced the 2011 top 20 Global Social Video Ads Chart in partnership with Mashable. Topping the chart were Darth Vader,…
Video Ad Views Grew 128% in 2011
As online videos and media-based monetization of that content become more mainstream, ad views have skyrocketed. This year has seen 97 percent…
MagiCubes.com Uses YouTube Private Videos to Turn Straw into Gold
MagiCubes.com is using Private Videos on YouTube to enable clients to preview 3D video proofs of customized Magic Cubes and approve them…
10 Takeaways from Google’s Holiday 2011 Consumer Intentions Report
How are consumers shopping this holiday season? Google research sheds some light by revealing five major stats online retailers and marketers should…
Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]
A new eMarketer analysis of mobile ad spending predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich…
TrueView Video Ads Open Treasure Chest of AdWords Inventory
Google has expanded video ad options in AdWords, allowing delivery across the display network and YouTube. Expect a massive increase in search…
Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?
Hulu, which comScore ranked No. 9 in August for unique viewers, also ranked No. 1 with 996 million video ad impressions. But…
YouTube Promoted Videos Program Tops 1 Billion Views
YouTube has announced a new milestone: Promoted Video have delivered 1 billion views to advertisers. Let’s review the program, look at three…
Can You Sell Insurance on YouTube? [Study]
Can a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this…
Market Researchers and Online Video: Blind Men and the Elephant
Recently, The Nielsen Company reported that 143.9 million unique viewers in the U.S. had streamed online video in January 2011. A few…
Yahoo! Video Becomes #2 Video Site — Just Before Being Shuttered
Frank Watson reported earlier today that Yahoo! Video will close on March 15, 2011. A few hours later, comScore Video Metrix reported…
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