Don’t Overlook B2B Search Engines for Search Marketing Opportunities

Sites specializing in business-to-business search may seem like fallow fields for search marketing efforts, but in fact the opposite is true. Business verticals can offer tightly targeted traffic, high click-through rates leading to high conversion rates for those search marketers savvy enough to take advantage of what they offer. Guest writer Greg Jarboe reports on a recent Search Engine Strategies panel featuring reps from some of the more prominent B2B engines in today’s SearchDay article, Meet The B2B Search Engines.