Yahoo.
Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012
Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario,…
Structured Data First Steps: Adding Schema Location Markup to Your Website
Structured markup data and microformats are becoming extremely important. If you don’t start now, you're going to be behind. Here's how to…
Bing Introduces Sitelink Extensions in PPC Ads
Bing has introduced sitelink extensions for ads appearing across the Yahoo Bing Network in the U.S. Sitelink extensions apply to entire campaigns…
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to reap the…
Jybe Concierge Search Agent Discovers Restaurants & Suggests Dinner
Two search technologists previously from Yahoo and Powerset have teamed up to create an app to turn searching on its head. Jybe…
Marissa Mayer’s Big Plans for Yahoo: Grow Mobile, Partnerships, Scale
Marissa Mayer shared a broad overview of her vision to turn Yahoo around in an all-hands staff meeting yesterday. Leaked details point…
Google Maps App Won’t be Found on iPhones Anytime Soon
Eric Schmidt says Google "hasn't done anything yet" with regards to developing a Google Maps app for IOS 6. Schmidt said he…
comScore: Online Video Content Reaches Record 188 Million U.S. Viewers
ComScore has released the latest data from its Video Metrix service, which shows that 188 million U.S. Internet users watched 37.7 billion…
Yahoo Shareholders to Get $3.65 Billion as Alibaba Completes $7.6 Billion Buyback
Alibaba closed the repurchase of half of Yahoo’s interest in their business this week, in a deal worth $7.6 billion. Yahoo CEO…
Local Search Insights: What Are Consumers in Your Local Area Searching For?
Learn which business categories and verticals are most popular among mobile searchers, how mobile search compares to online for local searches, and…