- 11
- articles
- 2010–2012
- on Search Engine Watch
- Local
- most covered
Jeff Beard
2012
Making Big Data Smart: A 360-Degree Online View of a Business
The lack of online business identity consistency via a universal repository is making it difficult for local search players to…
4 Ways Developers Can Reduce Data Noise to Create Great Local Search Experiences
Some data becomes biased when companies develop a business identity with user-generated content, check-ins, and advertising. Developers can avoid the…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons…
Are You Competing with Your Own Business Identity?
As the search for local information continues to rise, so does the need for a shared consistent identity across all…
2011
Business Listings: What’s the Crowd Appeal?
Crowdsourcing business content can be powerful and meaningful for businesses. This type of information is valuable for adding descriptive business…
Local Online Business Listing Hijacking: Protecting Your Identity
Listings hijackers and spammers create chaos for legitimate local businesses and the local search industry. Some statistics provide insight on…
Group-Buying Meets Local Search
The daily deals market continues to grow with new players, as well as established companies weaving deals into their core…
Checking-in on Your Local Listings Across Growing LBS Apps
Five guidelines for business to create a strategy for establishing a local identity and building visibility to take full advantage…
2010
12 Days of Business Listings For Holidays and the New Year
How is your local business identity performing online? Twelve tips to help consumers find you this holiday season and in…
Local Search: Putting Power in the Hands of the Consumer
As local search continues to eat into traditional marketing channels, businesses must create accurate and detailed local business identities on…
Page 1 of 2