Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Industry

Bing Gains More Ground in Search Engine Market Share, Yahoo Resumes Downward Slide

Google continues to dominate in search engine market share, though Bing continues to make small gains. The vast majority of organic searches…

By Miranda Miller · 14 Sep 2012

PPC

Yahoo Bing Network Replaces Microsoft adCenter

Microsoft is to rebrand its advertising arm as part of a deeper partnership with search firm Yahoo. Bing Ads will replace the…

By Rosalie Marshall · 11 Sep 2012

PPC

Relevant, Actionable & Timely PPC Feedback: Better Decisions, Better Results

High quality feedback has three essential qualities, summarized in the acronym RAT: it’s relevant to the goal, actionable, and timely. PPC is…

By Howard Jacobson · 05 Sep 2012

Mobile

New Baidu Mobile Browser Takes Aim at Google, Apple

The browser seems to take Google Chrome's approach to web apps and the ability to watch video without having to download external…

By Lawrence Latif · 05 Sep 2012

Analytics

Big Data: An Introduction for Search Marketers

Big data applications systematically address perplexing questions at massive scale – continuously learning, adapting and improving. Early adopters will win big and…

By Raj De Datta · 28 Aug 2012

Social

PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press…

By Lisa Buyer · 23 Aug 2012

Industry

Bing Grows Search Market Share, Google Repeats High, Yahoo Halts Slide

For the second straight month Bing saw its U.S. search engine market share on the rise. Meanwhile, Google held steady, duplicating its…

By Danny Goodwin · 20 Aug 2012

Video

Average American Viewer Watched Over 200 Videos for Almost 22.3 Hours in July 2012

There are several important trends hidden in plain sight in comScore's U.S. Online Video Rankings. Over the past five years, online video…

By Greg Jarboe · 20 Aug 2012

Local

5 Reasons Small Business Should Love Local SEO

Many small business owners are still quite intimidated by online marketing. The rules change quickly and the barriers to entry can appear…

By Adam Stetzer · 17 Aug 2012

Industry

Yahoo Says Goodbye to Ross Levinsohn

Levinsohn's time at Yahoo is over. The former interim CEO will receive the severance payments outlined in his 2010 offer letter. He…

By Alastair Stevenson · 01 Aug 2012