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SearchDay | Balancing Efficiency and Volume in Paid Search
Today's search engine marketing news and opinion: Balancing Efficiency and Volume in Paid Search; YouTube Launches Call-to-Action Overlay; Bing Continues Microsoft Search Share Growth in June 2009; and…
Bing — Early Estimations in Local Search
It's way too early to say Bing is a success, but initial trials are favorable. Where Bing could shine is in local…
Yahoo Redesign, Rebranding As “Your Home On The Web” A Call To The Homeless?
Yahoo plans on shaking things up with a new site redesign and a major rebranding effort. One suggested new tagline/motto is “Your…
Yahoo!’s Hot Jobs to Offer Performance-Based Recruitment Solution
Job search site HotJobs, which is owned by Yahoo!, has announced a new performance-based offering for recruiters. Human resources professionals will now…
More Former Yahoo!’s Head to Microsoft; Weiner Upgrades to LinkedIn CEO
The reasons for Microsoft to still consider a deal with Yahoo! diminished even further this week as news broke that three former…
Social Media Show Big Search Jumps, Google Drops For May
The comScore’s monthly numbers show a drop in growth for Google, Yahoo and MSN, yet an increase for social sites Facebook and…
Top Signs Your Site Isn’t Ready for Prime Time
Many things have changed in the last few years, but the real foundation for SEO success hasn't changed much at all. Before…
Semanti Firefox Add-on Aims to Reduce Keyword Refinement, Provide Better Results
If you’re like most searchers, you find yourself refining your searches until you find what you’re looking for. But if Bruce Johnson…
Yahoo! Toolbar Gets an Update and Made Available for Firefox
Yahoo! this week released an update to their browser toolbar. Previously only available for Internet Explorer, the toolbar is now ready for…
Privacy Roundup: Google Street View, French Law, and Congressional Hearings
Privacy concerns are ever-present, but the past week has generated significant buzz on the matter. First up, Google has been asked by…
Yahoo! Mobile Adds Nine Countries, 100 Devices
Yahoo! is enabling their mobile page (https://new.m.yahoo.com) for nine additional countries. They are: Singapore Malaysia Taiwan Australia Mexico Brazil Argentina Spain Italy…
Five More Newspapers Join Yahoo! Newspaper Consortium
The Yahoo! Newspaper Consortium has grown by 5. The new papers joining the mix are the Orange County (Calif.) Register and TheGazette…
Will New CFO Morse Answer Yahoo’s SOS
Yahoo announced the appointment of a new CFO today – Tim Morse “will be responsible for the company’s finance, investor relations, and…
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it's just Live.com with a cooler…
SearchDay | Ready or Not: Here Comes the New AdWords Interface
Today's search engine marketing news and opinion: Ready or Not: Here Comes the New AdWords Interface; Checking in on 2009 Search Shifts…
Former Google Recruiter Confesses Hiring Restrictions, While Yahoo! Aggressively Recruits
Yesterday, we reported on a new antitrust investigation targeting Silicon Valley tech companies regarding possible agreements to not hire away each other’s…
Checking in on 2009 Search Shifts & Predictions
In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at…
Bing Steals Market Share from Google in First Week
Early stats from Statcounter show Bing taking off in a big way in the United States. As of yesterday, Bing was at…
Search Companies Part of Fed Antitrust Investigation into Hiring Practices
Do tech companies have a secret agreement not to aggressively hire away talent from each other? That’s the question behind a new…
Eric Brown Tapped as Yahoo! SVP of Global Communications
Eric Brown has been appointed by Yahoo! to the role of senior vice president of global communications. Brown is charged with public…
Yahoo! Search Update for June 2009 Underway
If you’re noticing some change in your Yahoo! rankings, you’re not alone. Yahoo! announced that they’re rolling out an index update. If…
Don’t Lose Out on Vertical Search Opportunities
Vertical search engines offer huge potential opportunities for publishers, yet many organizations fail to take advantage of them. The potential traffic may…
SearchDay | Selecting an SEO Firm: The What, How, and Who
Today's search engine marketing news and opinion: Selecting an SEO Firm: The What, How, and Who; Google Goes for Social; FTC Looks…
Hulu Surpasses Yahoo Sites in Online Video Race for March 2009
Looks like the momentum created by an ad campaign that began during the Superbowl continues to bring a boost to Hulu. The…
Yahoo! Music’s Re-Launched Artist PagesCompete with MySpace, iLike
Yahoo! Music has re-launched their Artist Pages with a focus on customization. The result is what appears to be an attempt to…
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