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Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
Latest in Yahoo

Google Cuts 200 Employees in Sales and Marketing

Google has announced that it’s cutting its sales and marketing staff by 200 worldwide. While it’s never a happy experience, the bright side is that this is only…

By Nathania Johnson · 27 Mar 2009

Industry

Top Yahoo! Mobile Exec Departs for Personal Reasons

Marco Boerries, Executive Vice President of the Connected Device Division at Yahoo! has announced his resignation. Boerries cited personal reasons. Apparently, he…

By Nathania Johnson · 25 Feb 2009

PPC

Maximum PPC

Advertisers big and small face the dilemma of reaching max capacity with their search budgets and they reach a point of hesitation…

By Kevin Ryan · 25 Feb 2009

Industry

Yahoo Adds Behavioral Targeting Features for Search and Display Ads

Yahoo today unveiled a trio of behaviorally targeted ad options for both search and display ads. Search Retargeting for Display Ads —…

By Kevin Newcomb · 24 Feb 2009

Mobile

Yahoo to Launch New, Comprehensive Mobile Portal

Yahoo! will launch a new mobile experience called, wait for it, Yahoo! Mobile. It will be available via mobile web and downloadable…

By Nathania Johnson · 17 Feb 2009

Industry

Data Privacy Day Exhibit Differences in Approach from Google and Yahoo

When it comes to privacy – and overall service/product offering – there is a big difference in how Google and Yahoo relate…

By Nathania Johnson · 28 Jan 2009

PPC

Yahoo! Search Marketing Updates Help Center

Yahoo! Search Marketing has updated its help center. Specifically, it has made the following changes: Better organization and easier navigation Stronger search…

By Nathania Johnson · 26 Jan 2009

Industry

Yahoo! to Announce Q4 2008 Earnings Next Tuesday, January 27

Yahoo! will announce their fourth quarter 2008 earnings next Tuesday, January 27 at 5pm EST/2pm PST. Will Yahoo!’s report be similar to…

By Nathania Johnson · 23 Jan 2009

Industry

What Will 2009 Bring Us?

Yes, the weather outside is mighty frightful and the economic climate will be spiteful. Since we can't afford to go anywhere, let…

By Kevin Ryan · 17 Dec 2008

Industry

Yahoo! to Anonymize Data After 90 Days

Yahoo! will begin anonymizing the data it collects after just 90 days, according to a statement released by the company. The data…

By Nathania Johnson · 17 Dec 2008

Industry

59% of Small Businesses Don’t Do Paid Search Marketing

59% of small businesses with a web site don’t do paid search, according to a survey conducted by Microsoft adCenter. 90% of…

By Nathania Johnson · 16 Dec 2008

PPC

AdGooroo Report Shows Times Not So Tough for Search

The economic downturn may not be affecting search advertising, according to the latest Mid-Quarter Search Engine Update from AdGooroo. The report shows…

By Kevin Newcomb · 09 Dec 2008

Industry

News from the World of Search Outside SES

I don’t have as much time to blog about each story this week, being at SES Chicago, but I’ve been keeping an…

By Nathania Johnson · 09 Dec 2008

SEO

Microsoft, Yahoo Take Major Hits in Nielsen Online Search Share Rankings for October 2008

Microsoft and Yahoo took a tumble in their year-over-year search share in October 2008, according to Nielsen Online. All searches were down…

By Nathania Johnson · 25 Nov 2008

Industry

Microsoft Goes after the Verizon Default Search Deal

Microsoft is attempting to pull the rug out from under Google’s talks with Verizon to be the default search engine on its…

By Nathania Johnson · 07 Nov 2008

Industry

Yang Says Microsoft Deal is Best Bet for Yahoo

Jerry Yang told attendees at the Web 2.0 Summit yesterday that a deal with Microsoft is still the best option for Yahoo.…

By Nathania Johnson · 06 Nov 2008

Industry

Google Terminates Yahoo Advertising Partnership

Yahoo announced that Google has decided to terminate its advertising partnership with Yahoo, “following indication from the Department of Justice that it…

By Frank Watson · 05 Nov 2008

Industry

Over Before It Started: Google and Yahoo Search Ad Deal Canceled

Google is ending its search advertising partnership with Yahoo. It was never even implemented. Concerns over antitrust issues rose fast and furious…

By Nathania Johnson · 05 Nov 2008

Industry

New AOL.com Launches; Due Diligence on Yahoo Merger Reported

When I read that AOL.com launched a new homepage, I naturally hopped on over there to see what the new look, um,…

By Nathania Johnson · 30 Oct 2008

Industry

Yahoo Stock Plummets to $13, Investor Proposes Microsoft Acquisition at $22

Hindsight is always 20/20, and that Microsoft acquisition offer for Yahoo earlier this year is looking sweeter by the moment looking in…

By Nathania Johnson · 10 Oct 2008

Industry

Google CEO Calls Internet “Cesspool”

Google CEO Eric Schmidt must love controversy. In a speech to magazine executives Wednesday he called the internet “a cesspool”, AdAge reported.…

By Frank Watson · 09 Oct 2008

Industry

SEW Experts: Could Social Media Be the Google Killer?

Much discussion has been made of where the David to the Google Goliath will come from. In today’s SEM Crossfire column, “Could…

By Kevin Newcomb · 18 Sep 2008

Local

Top 10 Yellow Pages Searches According to Yellow Pages Association

In 2007, 3.8 billion searches were conducted on yellow pages sites as well as the local listings they provide to search engines…

By Nathania Johnson · 04 Aug 2008

SEO

Yahoo Board Meeting: 60 Second Summary

Jim Goldman, who writes Tech Check at CNBC, is live blogging the Yahoo shareholder meeting. The turnout was light and much lower…

By Kevin Heisler · 01 Aug 2008

Industry

Yuil Is Dead – Long Live Yuil

Today TechCrunch reported on the birth of a new search engine: Yuil. Now Yuil is dead. Yuil (pronounced yule) was a short-lived…

By Kevin Heisler · 31 Jul 2008

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