SERPs.
Google Launches Remarketing in Search in Beta
Remarketing is a proven tactic for increasing performance. Paid search is a highly effective and efficient marketing channel. Google is now combining…
Image Search Branding Opportunities
Images shown in regular search result pages are seldom clicked, but offer great marketing opportunities. Here’s how commercial websites can benefit the…
How to Make Your Ecommerce Site Link Worthy
Unless you are a top notch big brand that can seemingly do no wrong, you're going to have to step up your…
SEO & the Dawn of Visual Social Media
The days of the single task "SEO and done" marketing are over. Small- to medium-sized businesses should focus on local SEO, Pinterest,…
A Call To Search Engines to Reduce Dependence on Microformats
If websites that invest tens of millions of dollars per year in driving traffic cannot get simple semantic markups implemented correctly, how…
Has PPC Ad Position Been Reduced to a Simple Race to the Top?
With a constant parade of new ad features being rolled out by Google AdWords, the importance of ranking in the top 3…
Google AdWords Auction Insights: How to Take Your PPC Campaign From Good to Great
Google AdWords Auction Insights offers advertisers unprecedented keyword data about their competitors. Learn what awesome things are available and how PPC campaign…
8 Tips to Optimize for Mobile Searchers Across Multiple Screens & Devices
As more people use their mobile devices and tablets to search for your products and services, you can and should cater to…
Google SUX
Google has changed not only the SERP itself, but also the Google page intent, the links, the way it even collects data;…
Tumblr: A Growing Search Acquisition Opportunity for Brands
Desktop unique visitors to Tumblr may be up 100% year over year, and mobile visitors to Tumblr may be up 50% since…