SERPs.
Investing in SEO: Marketers are Doing More SEO Than They Think
Content marketing, social media, video, and public relations affect a web presence and organic search rankings. These tactics can have a significant…
Is Google Search Really Only 18.5% Organic Results?
Does the default "above the fold" area of a Google search result page contain only 18 percent “actual search results”? One author…
YouTube For B2B: Immediately Actionable Tactics to Boost Online Video Marketing
YouTube for B2B? A holistic program of steady, engaging, well-optimized content and methodical use of low cost YouTube ad units fan viral…
Manage to PPC Success Metrics, But Don’t Lose Your Humanity
Absolutely manage to your success metrics: CTR, conversion rate, CPA, CPC, ROI and anything else that drives your business. However, don’t lose…
Keeping Competitive Analysis Healthy
Whether you’re launching a new vertical or trying to dominate a small niche, analyzing your competitors is crucial. Healthy competitive analysis provides…
Can Anyone Stop the Amazon SEM Machine?
If you’re spending money on search marketing to drive retail sales, chances are you’ve asked yourself whether you can even compete with…
International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations…
Facebook Launches Sponsored Results Search Ads API
Facebook delves deeper into search ads with the wider rollout of their Sponsored ads in search. The ads will appear at the…
Bing Releases Windows 8 App
Windows 8 is set for an Oct. 26 release date, but Microsoft has already introduced its Bing for Windows 8 app. Redesigned…
Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]
In identifying a lack of perspective on the layout choices of Google and Bing, we developed a methodology to extract the opinions…