SEM.
Using PLAs to Enhance, Not Encroach, on SEM
To truly make PLAs a win, use semantic optimization to better position the products in your feed to match actual consumer intent…
The Legacy of Spam
Link building isn't as easy as it once was. Google Penguin changed the game. Now, rather than building links “the easy way,”…
The Content Marketing Elephant & the Enterprise
When creating content at the enterprise-level, fostering collaboration among copywriters, creative, user experience, web dev, and marketing teams early in the content…
The Fallacy of Ad Testing
Ad copy testing is one of the staples of good SEM agencies. "Test and test often" is a bit of wisdom you'll…
A Strategy Map for Google Display Network Success
The Google Display Network can generate great results. However, with so much impression inventory, it’s also possible to generate a lot of…
13 Essential SEO Power Tools
Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain…
5 Important Points About Real-Time Bidding
Real-time bidding (RTB) extends the bidding process that makes SEM so efficient to the display world. It allows marketers to target users…
How Relationship Building Interlinks With SEO
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing…
Why Competitive Benchmarking is Integral to Paid Search Success
Benchmarking means analyzing the performance of your competitors’ and industry’s paid search efforts to monitor, adjust, and improve the relative performance of…
Align These 3 Creatives to Drive More Conversions
There are three types of creative involved in a typical campaign – the ad unit, the landing page, and the retargeted display…