SEM.
5 Signs You Need a New PPC Agency
During the sales process, agencies often use their A-team to present their pitches. But after signing on with an agency to run…
Google PLA Ads: 6 Ways to Crush It
As this channel continues to grow, it will become increasingly important to actively optimize your PLA campaigns. Once your PLAs are live…
How to Combine Your Online Marketing Technologies Effectively & Efficiently
Integrating your online marketing tools can be difficult, but the benefits are sizeable. Done correctly, not only does it allow for a…
Forecasting SEM Activity
Forecasting goals, targets, and budgets for coming months or quarters is neither easy nor quick, but you must get your forecasts as…
5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition
SMBs are placing more and more emphasis on social media marketing as a customer acquisition tool. Here are five reasons why this…
5 Reasons Why People Hate International Search Marketing
Many people hate international search marketing because of the numerous, time-consuming challenges surrounding it. Topping the list: inaccurate translations, a lack of…
4 SEM Trends & Takeaways From Covario INFLECTIONPoint 2013
For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search
How do teenagers feel about Google, Facebook, smartphones, privacy, and Panda? Here are some lessons gleaned from the students’ comments, questions, and…
The New SEO: Search Marketing Integration
The days of SEO as a distinct, independent discipline are numbered. SEO is fast evolving into a more creative, diverse, and challenging…