Search engines.
Global Search Engine Marketing [Book Review]
"Global Search Engine Marketing" authors Anne Kennedy and Kristian Mar Hauksson, lay the foundation for a broad understanding of how the online…
Larry Page Delivers 2012 ‘State of Google’ Address
The Google co-founder said in his 2012 Update from the CEO report that the company would be looking to improve Google's search…
Internal Linking, the Other Linking
In a search, where linking is all the rage, we forget that just as important are the links we maintain internally on…
Exclusive Interview on Search Engine Industry Issues With Sloof Lirpa
SEW’s exclusive interview with Dr. Sloof Lirpa covers a wide range of search engine industry issues, from search engine optimization (SEO) to…
How to Find Profitable Keywords For Your Website
Keyword research is the most important step in the SEO process. Targeting the wrong keywords or keywords in the wrong order can…
How to Create Great Content Without Causing Too Much Controversy
When it comes to optimization, links equal power. Some bloggers and businesses don't care how they get these links. But quality content…
Dark Side of the Links: It’s All Fun & Games ‘Til Google Catches On
The most prudent linking strategist will develop several different types of strategies, some purely to appeal to the search engines, others far…
How the Web Uses Anchor Text in Links [Study]
Examining how a broad selection of websites have implemented anchor text across their websites, looking at more than 100,000 links across e-commerce…
Optimizing News for Searchers, Search Engines & News Publishers
News search optimization is a daunting task for any news publisher or marketer. News search has ballooned both on search engines and…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…