Search engines.
3 Keys to Optimizing Your PPC Campaign Structure
Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy,…
Don’t Be Evil Tool: Focus on the User Builds a ‘More Relevant Google’
Facebook, Twitter, MySpace, and other social media networks have created a Chrome bookmarklet and website to reveal the bias in Google’s personalized…
SEO Outsourcing: When to Listen to or Question Your SEO Provider
For those of you looking to outsource your SEO, link building, or other online marketing strategies efforts, pay attention! Here is a…
Tools to Monitor Online Reputation Across Different Languages
The Internet has provided unprecedented opportunities and opened new markets for businesses, but misinformation and rumors can spread quickly, making reputation management…
5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers
Things have evolved and changed, but the Internet is the same as it always was and is a society evolving. Facebook is…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on…
10 Reasons to Use Foursquare Explore for Personalized Local Searches
Foursquare recently announced "Explore", their new web-based tool that takes geosocial and local search to a new level and goes beyond mobile…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
Are Google’s “New Features” Really That New?
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing…
Google’s Encrypted Search Data: A Cure for Vision Loss?
Brands that wean themselves off query data will be well positioned to forge ahead. The proactive solution is to build a comprehensive…
How Search Engines Work
Download this PDF, which offers a basic understanding of the science of information retrieval on the web. "How Search Engines Work" goes…
Christmas AdWords Activity
Information on how the populace at large behaved and interacted with AdWords ads by day during the holidays. Christmas traffic was much…
5 Things That Should Happen in Digital in 2012 – But Probably Won’t
On my wish list for this year: Bing takes more market share from Google, aided by Facebook and social search; Yahoo gets…
How State Senator Deb Fischer Should Fix Hacked Website
Like other candidates in 2012 Republican State Senator, Deb Fischer, has a professional looking website touting her views and abilities. Except it's…
Blend of Online & Offline Tactics Inspire Toy Shopping [STUDY]
Digital media continued to grow in importance for shoppers researching toys this holiday season according to a study from Google. Conducted by…
6 SEO Jedi Tactics to Try Before Turning to the Dark Side
If you are an SEO Jedi, black hat tactics undoubtedly tempt you on a regular basis. However, before giving in to the…
Key SEO 2012 Trends in North Asia
SEO will continue to grow up in 2012 to be much more influenced by the social, mobile, and local movements. Companies that…
Blekko Gets New User Interface & Ramps Up Auto-Slashing
Blekko has announced a major upgrade to their UI and increased the number of categories covered by automatic slashtags to 500. Co-founder…
Google to Remain Default Search Engine On Firefox for 3 Years
Google has signed a new three-year agreement with Mozilla to keep its search engine as the default choice in Firefox. Financial terms…
US Senators Ask FTC to Launch Formal Anti-trust Investigation into Google
Senators Herb Kohl and Mike Lee have written to the FTC (PDF) about their fears that Google could be abusing its dominant…
Most People Rely on Search Engines to Find Local Businesses [Study]
PEWInternet recently conducted a survey in which 1087 adults (age 18 and older) were interviewed in both English and Spanish about their…
Social SEO – Facebook & Twitter Best Practices
Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't let your…
10 Ways Rehashed Content Fails Your Website
Successive search engine algorithm updates, combined with the rise of social media, means the web is a demanding place. Prioritize good-quality copy.…
Yandex Teams With Seznam on Video Search Results, Now Reports Malware
Yandex announced a partnership with Seznam. Yandex developed a video search service that will be provided on the Czech search engine. Also,…
YaCy Introduces Peer-to-Peer Search Engine
YaCy, a German search company brought into being by the Free Software Foundation of Europe (FSFE) has released a peer-to-peer search that…
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