Topic

Search engines.

How search engines work, compete, and change. 2,752 articles
SEO

4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

Trade shows are one of the most effective lead generation tactics used by B2B marketers, but require a lot of time, effort,…

By Derek Edmond · 13 Dec 2013

Local

Expanding from Local to National SEO with Google Trends

Use these tips to take advantage of the regional information that Google Trends is giving you and begin working on multiple local…

By Matt Morgan · 06 Dec 2013

SEO

The ‘New SEO’ is Plain Old Marketing

Sometimes moving forward means going all the way back to the beginning. Even if the SEO tricks are dying out the, technical…

By Jennifer Van Iderstyne · 06 Dec 2013

PPC

Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

In several examples, AdGooroo researchers found CPG brands whose top keywords seemed to have little if anything to do with the product…

By Richard Stokes · 05 Dec 2013

Industry

Google, Bing, Yahoo Ordered by French Court to Block Video Streaming Sites

Google is disappointed about a court ruling in France that orders that they - as well as Bing and Yahoo - remove…

By Jennifer Slegg · 03 Dec 2013

SEO

The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

Cultivating a sophisticated cross-channel strategy leveraging search and social requires the same type of TLC gardeners use to tend their budding blossoms.

By Kelly Wrather · 03 Dec 2013

SEO

SEO Really is Dead, Long Live…Uh…What Should We Call This?

It seems like "search" is being taken out of "search engine optimization." But perhaps search engine optimization has evolved to the point…

By Mark Jackson · 02 Dec 2013

Industry

57% of Ecommerce Brands Don’t Use Site Search in Marketing [Study]

A SLI Systems study looks at how many ecommerce sites are integrating valuable on-site search data to improve their marketing campaigns and…

By Jessica Lee · 02 Dec 2013

PPC

Search Engine Traffic Drives Most Ad Clicks on Websites [Study]

Chitika released findings today that showed the click-through rates of ads on websites were highest when visitorscame to that website from the…

By Jessica Lee · 19 Nov 2013

Video

5 YouTube Video Optimization Tips

With 100 hours of content uploaded every minute to YouTube, gaining a high number of video views isn't easy. But it's not…

By Guillaume Bouchard · 19 Nov 2013