Search engines.
How Marketers Can Connect with the 3 Mindsets of Search [STUDY]
People searching for information online fall into one of three mindsets: Answer Me, Educate Me, or Inspire Me. Learn how marketers can tailor brand messaging to search mindset…
The 4 Ps of Search Engine Optimization
If there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary…
Google Introduces New Pagination Tags, Pushes ‘View-All’ Pages
Google has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify…
Bing Adds Adaptive Search, Customized by Your Search History
Bing announced a new solution to returning more relevant results to its users through personalization. Called Adaptive Search, Bing will keep a…
Google Flight Search Takes Off
If Google's approach to email was conversation threading, then Google's approach to flight search is... not having to drum your fingers watching…
Bing Pwns Google with New Search Results: You’re Evil Whiners
A couple of fun search results appeared on Bing for a brief period Friday to fuel the fire between Microsoft’s search engine…
Justifying the Value of SEO
Many factors will determine whether SEO can drive ROI for a website. Although there are no guarantees, if done right SEO can…
S. Korea FTC Raids Google Over Android Practices
Korean officials raided Google's Seoul offices on September 6 to investigate claims that the company is engaged in anticompetitive practices with their…
Search Engine Algorithm Research & Testing
With so many variables, it’s hard to devise tests that show an effect on individual ranking factors on Google and other search…
Using Google +1 For Rankings & Profit
Google +1 clicks will impact SEO and your bottom line, though how much isn’t clear yet. Afraid your search traffic will die?…
Google+ Wins When Spammers Win
As with any Google property, marketers looking to use/abuse the system are often faster than Google at finding loopholes. Is it in…
5 Steps to Link Building with Widgets
Widgets are a great way to capture the attention of potential visitors and drive traffic to your website. They are also a…
34% of Referrals to Facebook Pages Come from Google, Yahoo, Bing [Study]
Despite the Bing-Facebook alliance, Google sends Facebook the most traffic. More than a third of external referrals to Facebook pages come from…
Creating an In-House Search Marketing Center of Excellence
The Search Center of Excellence model can be the perfect platform to demonstrate thought leadership and provide SEO benefits to your organization.…
Balancing Your Paid & Organic Keywords
Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the…
6 Tips to Keep Blog Visitors On Your Site
Your blog posts are optimized, your pages are visible in the search engines, and you have an SEO strategy. Now you need…
Branding, PR, and SEO: Send the Right Signals
The biggest problem a new website faces is that search engines look for signals that the site provides a high quality response…
StumbleUpon Starts Exploring, Looking More Like Search
The StumbleUpon random website browser has become a popular way to explore the web, having won more than 15 million loyal users.…
FTC Investigation Narrows In on Specific Google Practices
The FTC antitrust probe examining Google has moved past the initial stages. The investigation will now seek evidence to back specific claims…
Who Uses Search Engines? 92% of Adult U.S. Internet Users [Study]
A survey from Pew Internet indicates that search engine usage is the top way people spend time online – 59 percent of…
Bada Bing! It’s Baidu Bing – English Search Marketing In China
The Baidu-Bing relationship provides a win-win situation for two of the world’s most important search engines. As an exciting new level of…
5 Steps to Building a Search Persona
Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are…
Bing Announces Schema.org Workshop
The September workshop is described as a "working session" where they will interact, accept feedback and discuss options to make it easier…
Why Your Organization Needs a Culture of Testing & How to Make it Happen
A little risk can create a lot of reward. Not every test will succeed, nor will every test fail. But if executed…
6 Ways Search Marketers Can Capitalize During Holidays & Seasonally
When it comes to gift-oriented online shopping behavior, make sure you add these to your strategy checklist: grab low-hanging keywords, be timely,…
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