ROI.
3 Holiday PPC Tips for Ecommerce Advertisers With Thousands of Products
When you have (tens of) thousands of products, each with a different price and margin, and multiple categories, PPC life can get…
3 Ways To Calculate PPC ROI
You want to know if you’re making money on PPC, but what is the best method to calculate the return on your…
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope…
4 Tips to Create Paid Search Support for Promotions & Public Relations
To boost promotions with a paid search campaigns, it’s important to have ad copy that supports the promotion and PR; purchase promotion…
Google AdMob Challenges & Rewards
Google’s most recent numbers show that CPC costs are decreasing, and, at the same time, ROI is growing for online marketers via…
If You’re Only Measuring Links, You’re Wasting Time
SEO is so much more than just acquiring links. Our industry is infested with executives evaluating SEO performance based on link numbers,…
Hardcore PPC Tactics at #Pubcon
The Hardcore PPC Tactics session at PubCon promised to share cutting edge PPC techniques and explain innovative PPC tactics that you can…
Why PageRank Doesn’t Matter
The signals Google uses are numerous and fluid. With over 200 signals used to rank a website, it's about balance. Chase one…
53% of Organic Search Clicks Go to First Link [Study]
When it comes to paid search, 55 percent of search engine results pages have ads. Although 61 percent of paid search ads…
Why Do Some Sites Rank Faster Than Others?
SEO prospects continue to ask, “How long until I’ll see results”? As with most things in SEO, the question begs more questions:…