Quality Score.
Google to Update Ad Quality Scoring
Google announced today that it will be updating its ad ranking algorithm for AdWords, and making that process a bit more transparent for advertisers. Before the end of…
Yahoo To Add Quality Score To Panama Feb. 5th
Below is the official press release from Yahoo! regarding the addition of a Quality Score to Panama. UPDATE Conversation with Gaude Lydia…
Quality Score, AdWords Quirk In Delivery
We had a problem with our PPC campaign recently. Even though we had unoptimised the ad delivery we noticed one ad getting…
Google Shows Quality Scores For Christmas
Barry Schwartz over at SERoundtable has capture the first sighting of the Google Quality score in an AdWords campaign.He has a screenshot…
Highlights from the SEW Blog: Nov. 8, 2006
Featured posts from the Search Engine Watch blog, as well as our customary headlines from around the web.
Search Headlines & Links: Nov. 7, 2006
Below, a recap of stories posted today to the Search Engine Watch Blog, along with other items we’ve spotted but not blogged…
AdWords Landing Page Quality Score Coming To AdSense Network
Last night the Inside AdWords blog announced two main things. The first is that Google will be “improving the algorithm for evaluating…
Google Won’t Reveal Details Of AdWords Exchange Rates
I spotted an interesting thread which I then followed up on today at the Search Engine Roundtable which shows that Google won’t…
Google Says Goodbye To Affiliates?
At Search Engine Roundtable, I wrote Google AdWords Ridding Themselves of Affiliates, which documents a case of a long time AdWords advertiser…
Many Advertisers Are Frustrated With Google’s New Quality Score & Pricing
On July 7th Jennifer Slegg reported that the new Google AdWords landing page quality score algorithm has been updated. Since then, the…
New Landing Page Quality Score Announced for Google AdWords Advertisers
The Google AdWords blog has announced new changes that will be seen next week that will result in some advertisers faced with…
Google Checkout Could Increase Costs For The Shopping Comparison Engines
Google Checkout adoption will translate to higher costs for the shopping comparison engines. Some of the costs will be passed onto merchants,…
Google AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank
Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. Not participating in the…
Is Yahoo Testing New PPC Ad Ranking Algorithm?
I reported more evidence of Yahoo Search Marketing testing a new PPC ad ranking algorithm to include a click through rate element.…
Yahoo “Project Panama” Testing New Ad Ranking System
Last August, we covered how Yahoo planned to launch a new paid listings model more like Google AdWords, where clickthrough and other…
AdWords Adds Position Preference Feature; Opt-Out For Positions You Don’t Like
News from our Search Engine Watch Forums that Google is rolling out a new “Position Preference” feature allowing advertisers more ability to…
Forbes Discusses Impression Fraud And Impact On Google’s Outlook
I was a bit surprised to read an article at Forbes with the title Google Faces Potential Pressure From Impression Fraud. Impression…
How to Handle Yahoo’s Shorter Ad Descriptions
Last week, shorter ads descriptions came to Yahoo as Danny points out in this post. To assist with the change, Kevin Lee’s…
New Stuff from Google AdWords: Troubleshooting Wizards, Landing Pages & Your Quality Score, and Larger Font Sizes For AdWords
Three items on the Google AdWords beat to report on: a new troubleshooting wizard for advertisers with missing ads, landing pages factored…
Humans Still Part Of Google Ad Review Process
Yesterday I posted about concerns over the relevancy of ads at Google and the question of whether human review was still being…
Irrelevant Google Ads, Due To Humans No Longer Checking For Relevancy?
Google, Heal Thyself is a very nice piece from Peter Hershberg at SearchViews that looks at how ads on Google are running…
More Transparency Needed On How AdWords Are Ranked?
Google Goes Las Vegas from Robert X. Cringely at PBS looks at the anecdote of someone who was paying $0.10 per ad…
New Google AdWords Bidding System Live For All
The new Google AdWords system allowing advertisers to target terms that previously might have been disabled, along with new minimum bids and…
Goodman Revisits AdWords Changes & Importance Of Clickthrough
The Importance of Clickthrough Rate (CTR): Has it Changed? from Andrew Goodman at Traffick is a very long look at recent changes…
Google Simplifies & Loosens Requirements for AdWords
Google is making changes to its AdWords program intended to provide advertisers with more control over campaigns while potentially improving relevance for…
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