Quality Score.
Conflicting PPC Trends: What They Mean & How to Fix Them
When managing PPC campaigns, specific trends and statistics can be in direct conflict. These polarizing trends often occur with stats that should…
9 Most Misleading PPC Metrics
While impression share, time on site, average CPC, average position, conversion rate, CTR, first page bids, and quality scores are all important…
Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if…
Is Your Quality Score Costing or Saving You Money?
When it comes to AdWords Quality Score, everyone knows from best practices that increasing this magic number is beneficial for rankings and…
How to Create a Solid PPC Testing Hypothesis
Developing a good hypothesis should always be informed by some degree of knowledge, irrespective of any certainty around what the outcome may…
1 PPC Resolution You Must Make: Fix Your Quality Scores
It’s time to fix your quality scores. Many advertisers have hundreds, if not thousands, of keywords, so prioritizing optimization efforts is a…
A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships. The truth: quality score is…
Branded vs. Non-Branded SEM
Whether a company should bid on their own brand name to fortify their search position is a subject of fierce debate. Here…
Testing Google’s Recommended Display Ramp-Up Strategy
Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with…
3 Ninja PPC Techniques to Help Retailers Get Ready for Cyber Monday
E-tail marketing is extremely complex and competitive. Margins are low, products are mostly standardized, and competitors are very aggressive. However, all hope…